Robin James

An evening with Jonathan Bailey. Interview coming soon!
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Talking all things success, willpower, masculinity and fragrance memories.

Jonathan is the Giorgio Armani Global Fragrance Ambassador and the face of I Will, the newest fragrance.
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#ManForHimself ‪@ArmaniBeauty‬

2 days ago | [YT] | 52

Robin James

Paris: Style and Fashion. Coming tomorrow (Sunday). It’s a good one!

3 months ago | [YT] | 82

Robin James

🐰🥚Easter in Copenhagen. A little reset in one of my favourite cities. Have you tried any of the fragrance samples I took away with me? And, yes, the Barbour is reversible. 😍

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6 months ago | [YT] | 61

Robin James

This was an incredible experience! Francis Kurkdjian has created some of the biggest fragrances of recent years. Come watch my chat with him here.

6 months ago | [YT] | 29

Robin James

Number 1 may surprise you… 👀

9 months ago | [YT] | 22

Robin James

Want to try Anforh? Now’s the time - up to 30% off bundles, plus a free washbag: anforh.co/bf25

I started Man For Himself 12 years ago, testing products from my bedroom.
But after hundreds of reviews, I couldn’t find what I needed - so I made it.

Anforh is my brand. Haircare, styling, and now fragrance - built with everything I’ve learned and share with you here.

For Black Friday, I’ve pulled together seven bundles to help more people try it.

Thanks for being part of the journey.

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10 months ago | [YT] | 21

Robin James

We're live - 6 new products on anforh.com/. If you signed up, check your email!

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10 months ago | [YT] | 50

Robin James

Anforh Sorn (fragrance 3 of 3) is my scent of indulgence, intimacy, and nights that linger. Smoky and self-assured, it moves with quiet power, inviting you to give in and let go.

For me, it’s a reminder that you can be whoever you want to be - an invitation to surrender to the moment. It holds memories of nights that have been, and those still to come.

From the Scottish word sorn, meaning to linger or stay by charm or persuasion, it captures the allure of something that lasts a little too long.

Photographer Lucy Quail.

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11 months ago | [YT] | 57

Robin James

Anforh Kist (fragrance 2 of 3) is my cocooning scent of warmth and quiet confidence. It sits close to the skin, gently glowing and comforting.

From the Scottish word kist, meaning a chest or box, it evokes the idea of something that holds or protects what's valuable, both emotionally and materially.

Photographer Lucy Quail.

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11 months ago | [YT] | 67

Robin James

I'm launching three fragrances! Aire (1 of 3) was inspired by the coastline where I grew up, on the north east coast of Scotland. Light, coastal, and energetic, this scent captures the revitalising sense of movement. Derived from the Old Norse word “eyrr”, meaning land by the water’s edge, it speaks to flowing water and freedom.

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11 months ago (edited) | [YT] | 99