COLLINSEO

Breaking news! Google is begging you to do this in your site..


And if I was you I would listen


Google just quietly revealed something that could become incredibly important for SEO in the AI era. While traditional Google crawlers can usually understand messy websites, AI agents often rely on screenshots and raw HTML to interpret your content.


If your site structure is unclear, they may struggle to understand it properly.


This means clean semantic HTML is no longer just a developer best practice. It directly impacts how AI systems read and evaluate your website.


Using proper button elements instead of random divs, structuring headings correctly with H1s, H2s, and H3s, and maintaining clean code can make your content far easier for AI to process.


The interesting part is that Google is openly encouraging better website structure for AI visibility.


As AI-powered search grows, websites that communicate clearly through their code will likely have a major advantage.


#SEO #DigitalMarketing

I BROKE IT DOWN IN THIS VIDEO: youtube.com/shorts/NfCqFFicQH...

11 hours ago | [YT] | 1

COLLINSEO

There's a new thing you have to check before getting any new backlink..

And if you don't, you might be getting backlinks that aren not getting you AI visibility!

It's not DR. It's called HC Rank, and there's a free website where you paste a backlink and see the score.

To understand what it is, give me 20 seconds. It's a bit advanced, but it's worth it. Common Crawl is a free crawler that visits the whole internet and puts all of it into one huge file. AI companies use that file to train their models, and even OpenAI uses 60% of it. This happens every month.

Full info is in the video attached btw

The first thing you want is for your website to be in that crawl. But you also want to be popular inside it, meaning a lot of links point to you within that file. If another site in Common Crawl links to you, it sends you one point.

And the site linking to that site sends you half a point, and so on. If a site doesn't link to you, it sends you nothing. Common Crawl calculates a score from all of those links and ranks websites by it. That's the Harmonic Centrality Rank, or HC Rank.

Imagine I want a backlink from a website. The old school SEO way, I'd check the DR and the traffic and decide from there. Now I check the score in the free tool instead. The lower the number the better, because it's a rank.

The site at number one is the biggest website on the internet inside Common Crawl. The one I checked is at 19,000, which is very strong.

And this is what ties it all together. A site with a good HC Rank doesn't have two or three links pointing at it, it might have 20,000, and each one passes a bit of score. So a backlink from a site with few links gives you one point and not much else.

A backlink from a site with a strong HC Rank passes you a point, plus half a point, plus everything behind it. And that adds up to a lot.

If you have a good HC score, AI will find you easily in its training data and see you as an authoritative source. That means it uses your website to train on, and it might mention your brand when it answers one of your customers.

#SEO #DigitalMarketing

I broke it down in this video: youtube.com/shorts/CYTpIhs42o...

4 days ago | [YT] | 1

COLLINSEO

There's 2 things that get your business cited in AI's, and you've never heard of them..

And the best thing? They're easy to execute and free!

The first one is so simple you'll be surprised. Search a prompt related to your business, you can use an SEO keyword, and look at the answer. You'll see the websites ChatGPT used to build it. So all you have to do is open those websites and contact them so your product appears on that specific page.

ChatGPT used that page and linked to it, so if your product is on it, you show up in the answer.

Full info is in the video attached btw

The problem is that doing it this way takes a lot of time. So use this free Chrome extension instead. Search your prompt inside ChatGPT with the extension turned on, open the prompt, and you'll see every website behind the answer.

Not just the three it mentioned, but all the sources it retrieved to build that answer. Now you have a much bigger list of sites to contact.

The second thing is even easier, because you don't have to contact anyone. You do it yourself. Looking at that list, you'll notice not all of them are review or comparison sites. Some are competitors selling the same thing, in this case air fresheners, talking about themselves versus someone else.

And this is the part that's kind of crazy. That content is completely biased. It's our product, we're amazing, we're better than them. And ChatGPT is eating it up. It mentioned that brand four times in the answer.

So the action here is to go through that list, find your competitors, and see what kind of content of theirs is getting picked up by AI. For this product it's versus comparisons. You can create exactly the same thing.

#SEO #DigitalMarketing

I broke it down in this video: youtube.com/shorts/ajiztDRGUY...

5 days ago | [YT] | 2

COLLINSEO

Breaking news! Google is begging you to do this in your site..

And if I was you I would listen

Google just quietly revealed something that could become incredibly important for SEO in the AI era. While traditional Google crawlers can usually understand messy websites, AI agents often rely on screenshots and raw HTML to interpret your content.

If your site structure is unclear, they may struggle to understand it properly.

This means clean semantic HTML is no longer just a developer best practice. It directly impacts how AI systems read and evaluate your website.

Using proper button elements instead of random divs, structuring headings correctly with H1s, H2s, and H3s, and maintaining clean code can make your content far easier for AI to process.

The interesting part is that Google is openly encouraging better website structure for AI visibility.

As AI-powered search grows, websites that communicate clearly through their code will likely have a major advantage.

#SEO #DigitalMarketing

I broke it down in this video: youtube.com/shorts/sxqSXy6szI...

6 days ago | [YT] | 2

COLLINSEO

This is probably why your new page isn’t showing up on Google.. And it's so easy to fix

Go to your website and type sitemap.xml or sitemap_index.xml. If a page loads with links listed, your sitemap exists. If not, that’s your first issue: you don’t have a sitemap created.

If your sitemap is there, the next step is critical. Head to Google Search Console, open the sitemap report, paste your sitemap URL, and submit it. Within minutes, you should see a success status. From that point on, every new page you publish gets added to your sitemap, and Google knows where to find it.

But here’s where most people get stuck. Even after doing this, some pages still don’t show up. Go to the pages report, filter by “no index,” and check the pages that are included in your sitemap. You’ll see exactly why Google isn’t indexing them. Fix those issues, and you unlock the next level of visibility.

#SEO #DigitalMarketing

I broke it down in this video: youtube.com/shorts/wDcrNqBaHK...

1 week ago | [YT] | 5

COLLINSEO

I just found this out and I'm shocked..

Add this to any competitor’s site and you'll instantly see all their SEO pages

Most people overcomplicate competitor research, but there’s a simple method hiding in plain sight. If you take any competitor’s website and add “/robots.txt” to the end of their domain, you can instantly uncover how their site is structured. Inside, you’ll often find their sitemap, which lays out the pages they want search engines to crawl.

Full info is in the video attached btw

Once you open the sitemap, you’ll either see a full list of URLs or a set of sub-sitemaps organized by category. Either way, you now have direct access to the exact pages your competitors are prioritizing. It’s a straightforward way to understand their content strategy without relying on guesswork.

The real value comes when you take it one step further. By analyzing those URLs in a traffic tool, you can identify which pages are actually ranking and bringing in visitors. That insight makes it much easier to spot opportunities, replicate what works, and build content that competes where it matters most.

#SEO #DigitalMarketing

I broke it down in this video: youtube.com/shorts/IMHopNhHHe...

1 week ago | [YT] | 4

COLLINSEO

Google just launched something crazy..

It's called Profiles and it's gonna help your site rank better!

You can create one for a person, let's say you, or for your brand. And the good news is the requirement dropped. Before you needed 100k followers, which is a lot.

Full info is in the video attached btw

Now you need 35k, which still isn't little, but it can be split across your different social media accounts.

Honestly, I don't care about the profile itself. Nobody is going to use it, just like Google's social thing from a few years ago.

What I care about is that Google can now understand you better as an authority, whether you're the business owner or the creator, and more importantly it can understand your brand better.

And this is the important part. If Google is more confident about your brand, it will rank you better. I don't mean ranking for your brand name. That's easy, my client already shows up with Google My Business in the first result. I mean when your customers aren't searching for you, they're searching for their need.

That's when Google understanding your business gives it the confidence to rank you, in the first results and in AI Overviews.

Remember, you're dealing with robots, or algorithms. They need consistency and signals, and this is one of them.

#SEO #DigitalMarketing

I broke it down in this video: youtube.com/shorts/lekoyjxKy6...

1 week ago | [YT] | 2

COLLINSEO

Google wants to pay you if you show up in their AI answers..

And this could be a new source of revenue for your website!

They're calling it a contribution pilot. You access it through Google Search Console, and what Google is saying is that if your content contributes to the AI answer, they will pay you.

Full info is in the video attached btw

It's a test right now, and the people who have access say the numbers are pretty low. So you would probably have to show up a lot to earn anything meaningful. But it's better than what we have now, which is nothing. Google takes the content, puts it in AI Overviews, nobody clicks, and that's it.

One important thing to understand is that they're not counting how many times you appear or how many clicks you get. They're measuring how much your content contributed to the quality of the AI response. And people are saying it's a black box that's hard to understand.

Honestly, this looks like a bit of BS. But there are two positive things here.

The first is that Google already pays quite a lot through the YouTube program compared to other social platforms. So if this pilot works for them, people could end up getting paid well.

The second is the fight going on between AI and publishers. Publishers create content to get visibility, and AI takes that visibility away.

The fact that Google has been pushed to even try this means creators and publishers are starting to win a bit of this war. Instead of AI taking content for free and giving nothing back, it might actually end up paying for it.

#SEO #DigitalMarketing

I broke it down in this video: youtube.com/shorts/8yl2smxMLc...

1 week ago | [YT] | 1

COLLINSEO

This site is the only one showing up in Google images, no competitors..

And I'm going to show you exactly what they did.. Because you can do it too!

They're a football academy, and this is a keyword their customers actually search for. Same website ranking for everything. The page ranking with that image has brought in 150,000 people over time, which is insane.

They did four simple things, and the fourth one is the key.

Full info is in the video attached btw

You need images on a page, but when you create one you don't really know which images to add. So search the keyword you're targeting, look at the images that are already ranking, and look for patterns.

For a football academy you obviously see players playing, so add images like that. I also added an intro image that mixes a few things together with the title, and I put it as high up on the page as I could.

Then make sure your images are under 100 kilobytes. You can compress them with any free image compressor. And in the backend, make sure they have alt text, and that the alt text is the keyword you're targeting, like how to join a football academy.

And the fourth thing is understanding the semantics of the images so you can build content around them. It's easier to see with this keyword. When you search it, there's a clear pattern.

That doesn't just tell me which images to add, it tells me I need to explain the different positions, because the images literally have the position names on them. You also see the size of the field, and even tactics.

So in the blog, add text content about everything the images are telling you. The size, the positions, the tactics. That's what helps you rank the article, and if you add an image for it, the image ranks too.

#SEO #DigitalMarketing

I broke it down in this video: youtube.com/shorts/MpTEuIqBFX...

1 week ago | [YT] | 3

COLLINSEO

ChatGPT might not show your products if you don't do this..

It's called Product Feeds, and if you connect your ecommerce you'll show in AI answers!

When someone searches a prompt and they want products, ChatGPT is starting to show an actual product display instead of the classic text and links. For your products to appear there, you have to sign up.

Full info is in the video attached btw

But here's what makes this non-negotiable. Before, ChatGPT only showed products 8% of the time. Now it's 60% of the time. So if you sign up, you have almost a 10X chance of getting your products shown above your competitors in a ChatGPT answer.

And the great thing is that it's free. If you have Shopify, and there's a big chance you do, it's even easier. Go to settings, select ChatGPT, and it connects everything automatically for you.

#SEO #DigitalMarketing

I broke it down in this video: youtube.com/shorts/Fvj1BAoBdf...

1 week ago | [YT] | 2