Jay Yang

It's finally here: my new book 'Work With The Best' is AVAILABLE NOW (!!)

I'm 20 years old. Single. I don't drink. I don't smoke. I don't do drugs. I run a $1M/year creator business.

I spent the last 5 years apprenticing under the top online entrepreneurs (Tyler Denk, Noah Kagan, Alex Hormozi, Shelby Sapp).

And that's allowed me to build the life and business of my dreams at an early age.

A hill I'm willing to die on: one of the fastest ways to get the life you want is to help those who are currently living it.

I've learned soooo much working behind the scenes that I'm now applying to my own business.

If you've wondered how to write a cold email, get on powerful people's radar, build an insane network... you'll love this book.

It's my 'cookbook for creating opportunities'.

Enjoy!

link.amazon/B0fcIZgqe

~~

How am I feeling? Thanks for asking.

Nervous. And surprisingly, calm. (Is that even possible?)

Nervous because I’ve poured my absolute heart and soul into this book and launch.

It’s the culmination of the last half decade of my life. All the lessons I learned working behind the scenes with entrepreneurs I admire, finding ways to stand out and create opportunities.

Calm because I’ve given this everything I have. No matter what happens with the rest of this launch, I can confidently look myself in the mirror and say, “I did my best.”

It’s a weird feeling. This book will likely be my last book for a while. It’s ending my chapter of “apprenticing under entrepreneurs.” I wanted to clarify and codify all the principles, tricks, and tactics to go from “on the outside” to on the inside.

The next season of my life will be very different. I’m building my own empire.

I don’t know exactly what will happen next. But I’m damn glad for all the love and support y’all have shown me.

Let’s keep going. ✊🏼

-Jay

1 day ago | [YT] | 48

Jay Yang

I want to be rich.
I’ll admit it.

But not so I can buy a Rolex or Lamborghini.

I want to be rich so I can control my time and go to the gym at 3pm on a Tuesday.

So I can sit at a cafe and order breakfast without looking at the prices.

So my wife and parents don’t have to worry about money or getting a job.

So I can travel freely and show my kids the world.

So I can take my friends out to dinner and say “don’t worry, it’s on me”.

That’s my idea of a rich life.

Money isn’t the goal. It’s a tool to live a deeper, more fulfilling, adventurous life.
~~
Ps. This is an excerpt from my new book 'Work With The Best'. Chapter 1 is about defining your North Star (because people don't lack motivation, they lack clarity). You can grab your copy before everyone else using this special link: lnkd.in/gGegsFnP


Enjoy :)

4 days ago | [YT] | 47

Jay Yang

"I don't know how to start."

You start.
There is no "how".
You just start.

Then you figure it out as you go.

"I don't know" is not a valid excuse not to start.

START.

4 days ago | [YT] | 45

Jay Yang

My favorite books for early career professionals:

4 days ago | [YT] | 35

Jay Yang

Hi YouTube, I'm Jay.
Been a minute, so figured I'd reintroduce myself:

- 20 y/o
- lives in chicago
- last 5 years apprenticed with the top online entrepreneurs
- building my own internet business now
- just started a writing cohort Publish30
- wrote a book called 'you can just do things'
- my 2nd book comes out sep 30th :)
- avid lifter of weights, shooter of basketballs, & runner of miles
- obsessed with marketing, online biz, & strategy
- collector of quotes & hard-hitting sentences
- here's one of my favs rn: “Lick the lollipop of mediocrity and you’ll suck forever."
- been writing a weekly newsletter for the past 5 years where i share what i'm learning in real time
- recently started a youtube channel

fun facts:
- i'm a twin brother. shoutout Max Yang
- i helped break a guinness world record for fastest selling non-fiction book in under 24 hours
- i like skiing, pickleball, & going for long walks

if any of that tickles your fancy, welcome to my lil corner of the internet 🤝

5 days ago | [YT] | 38

Jay Yang

Why you should follow me

I'm sharing real-time lessons as I build internet businesses to $100m+

I started this journey at 15 years old.

15: portfolio of failures (IG theme pages, newsletters, a clothing brand)
16: interned at beehiiv
17: worked with noah kagan
17: helped scale z fellows & startup archive socials
18: started ghostwriting agency
19: shut it down, dropped out of college, joined alex & leila hormozi's media team at acquisition
19: wrote my 1st book 'you can just do things'
20: joined shelby sapp as chief of copy, started copywriting agency, started my youtube channel, wrote my 2nd book 'work with the best'.

I've worked with the best. Failed a lot. Learned a lot of lessons. Now it's time to take my big swing.

Let's get it 🤝

6 days ago | [YT] | 15

Jay Yang

New full personal brand course just dropped.

Expect to learn:
- How to build a magnetic personal brand
- The PTL framework to develop influence
- Why going viral DOES matter (and how to do it)
- My content multiplication system for turning 1 piece of content into 12

Enjoy :)

1 week ago | [YT] | 5

Jay Yang

A hill I'm willing to die on: applying to jobs is overrated.
I've landed several 6-figure jobs, here's my process:


Step 1: Pick a target

When you're earlier in your career, it makes sense to optimize for your learning and network.

Why?

Because those have a large downstream impact on your future earning.

I view it like a slingshot.

Here're a few other variables to consider:

1. Wave Riding – Is this company at the epicenter of the most important market shift happening right now?
2. Talent Density – Will your coworkers be the best people you’ve ever worked with, and will this alumni network compound for decades?
3. Stage & Optionality – Is the company small enough (20-200 people) that you’ll wear many hats, with equity that can still appreciate 20-100x?
4. Compounding Learning – Will your rate of learning stay high year after year, and can you become a “barrel” who takes ideas from zero to shipped?
5. Specific Knowledge & Leverage – Will you build skills that feel like play to you but look like work to others, with access to code, media, or capital leverage?
6. Curiosity & Mission – Does the work excite genuine intellectual curiosity, and is the company’s mission real – not just a recruiting pitch?
7. Equity & Ownership – Do you own a meaningful piece of the outcome, or are you just renting your time for a salary?
8. Brand Signal – Will this name on your resume open every door afterward, and are you building a public reputation through accountability?

Step 2: Do an audit of your target

Spend hours (if not days) diving deep into what they’re doing.

You want to figure out:
> Where they’re falling short.
> Where you have skill that overlap.

5 places I like to do research:
1. Dive into old podcasts/interviews
2. Research their Twitter/X posts
3. Go beyond the first page of Google
4. Use creative searches like “[name] + site:reddit.com”

Step 3: Send them a gift

Put your findings into an easy-to-skim pitch deck.

I like to use Google slides.

Tell them:
1. How you can help
2. Who you are
3. Why they should want to work with you
4. Then give them sample pieces of work

When you do the work upfront, this shows:
> You want the opportunity
> You can do the opportunity

No resume or decades of experienced needed :)

~~

Disclaimer: obviously this doesn't work for professions like being a doctor or lawyer (unless you're Mike Ross lol).

But I encourage you to ask yourself this question the next time you're wanting an opportunity:

"How can I reduce the friction for them to say 'yes'?"

Rooting for you,
Jay ✊

1 week ago | [YT] | 25

Jay Yang

I'm 20, and just launched a $25,060 writing cohort.
If I could go back to my 18 year old self, I'd tell him this...


"Spend a disproportionate amount of your time pursuing mastery of your craft."

Every great thing that's happened in my career I can point back to getting great at copywriting.

> People send client referrals to me
> People want me to advise & invest in their startups
> People want to partner with me on cool projects & businesses

Think about it...

The middle is falling out.

• No one needs a junior writer
• No one needs a project manager
• No one needs an inexperienced intern

AI is making "average" obsolete.
Commit to mastery or fall behind.
~~
Okay, that sounded pretty negative.

Let's make this actionable...

If you're early in your career, I wholeheartedly believe the best use of your time is to get better at your craft.

Your 9-5 is for your current job.
Your 5-9 is for your future career.

View yourself like a professional athlete.

Spend your additional hours:
> taking courses
> watching tutorials
> practicing your skill
> learning from peers & mentors
> building a personal brand on social media

This 1-3 year period where you're slightly unbalanced, and saying 'no' to a lot of things to commit to your craft, will drastically prepare you for the future.

It sounds harsh, but that's what I'd tell my 18 year old self.

What would you tell your 18 year old self? :)

1 week ago | [YT] | 44

Jay Yang

It’s wild to me how many people ask to work with me without doing any research on me.

If you did the absolute bare minimum, you’d know I have a weak spot for pitch decks and upfront work.

Just booked a call with a kid who researched me, shared useful ideas, and sent me a 14-slide pitch deck.

1 week ago | [YT] | 28