Suli Breaks

It’s not always the lesson that matters. It’s the person you sat next to in class, the girl whose eye you desperately tried to catch from across the room, the anxiety of waiting for the bell to ring just so you could tell your friends something completely unimportant.

It’s the teacher’s voice that somehow stays with you for years, until one day you’re their age and find yourself wondering how they ever managed a classroom full of delinquents like you.

You forget the equations and what was written on the board.

In the end, it was never really the lessons that mattered. It was the moments.

5 days ago | [YT] | 9

Suli Breaks

NOT COOL TIKTOK 😡😡

1 week ago | [YT] | 4

Suli Breaks

I remember getting my first New Balance endorsement around 2017, and I was gassed.

I’d gone from making YouTube videos to having a reputable sneaker brand give me the green light to represent them. (Apparently, the then-CEO’s son was a big fan of mine - I never confirmed this btw)

My excitement quickly turned into embarrassment when I unveiled my first pair of “exclusives” to the boys.

I was laughed out of the room. Apparently, New Balance was for old guys who play golf.l

At the time, everything was Nike, Reebok, Adidas and the rest. They had the rappers, the athletes and the crazy ad campaigns. New Balance just wasn’t it. Secretly, though, I loved my New Balances. But privately, I donated a lot of my allowance to children’s birthdays (kids’ New Balances are 🔥) and to my startup friends, most of whom were men in their 40s and 50s .

Fast-forward to 2026, and New Balance has the artists, the athletes and the cultural capital.

Watching the brand rise over the years, and remembering how differently people viewed it back then, taught me two valuable business lessons:

1. Never let your environment cloud your perspective.

So what if my boys called my sneakers “Golf Jordans”? 🤣

This was a company that believed in me and my work. Support can come from the most unlikely places, and sometimes the people or companies backing you can see something others around you can’t yet see.

2. Where your business is today isn’t necessarily a reflection of where it will be tomorrow. None of us knows where a business will be in ten years, who its customers will become, or what position it will occupy in the market.

Perception changes. Culture changes. Everyone started wearing Crocs are Covid!

As an Arsenal man, it makes me smile seeing Saka getting his own shoes, alongside Dave Kawhi, Coco and so many others.

It’s an honour to have played even a tiny part in that brand journey. 🙏🏾

1 week ago | [YT] | 61

Suli Breaks

Brooklyn Baby…..

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1 month ago | [YT] | 62

Suli Breaks

Will be rooting for the blackstars (Ghana) this thursday #Worldcup and also new book announcement pending 😉🙏🏾

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3 months ago | [YT] | 12

Suli Breaks

It’s a really strange time to be British:

https://youtu.be/3Vj2Ojias-Q?si=9AlYo...

3 months ago | [YT] | 9

Suli Breaks

On my newsletter, i take time to drop lessons I have learned in my family life and this one seems to resonate. Not judging anyone, this is my personal experience and regret.

I don’t believe in debt. I hate it, no credit cards, loans etc, mainly because I don’t take interest. In Islam, riba — interest — isn’t just discouraged. It’s prohibited, yet I am deeply ashamed to admit I have fallen short in this area.

I took out a mortgage, I’m still not over it. I convinced myself it was for my family. At the time, I was becoming a father and I saw it as protection. A few houses later, even now, sitting in this house with my boys running around in it, I still feel the same.

The practical reasons don’t make the feeling go away. The decision made ‘sense’, but my spirit wrestles with it everyday. In fact, for the first few months, I stopped going to the mosque, expect on Fridays, when I would dash in quickly and disappear before I spoke to any of the brothers. I felt like I was living a lie. Because I said it to myself. You’re standing here saying you believe one thing and you’re living something else. You chose it. I made a compromise, and I haven’t closed the gap between them. That’s just the honest answer.
The rest of my financial life I’ve held the line.
No credit cards. I don’t care about the points or the cashback. I know, this is none of the smart financial advice, I just hate the temptation. That’s my personality; abstain. I’ve watched what debt does to people up close, the way it starts small and reasonable and turns into background noise you can’t switch off. Babi knows where I stand on this. It stopped being a conversation a long time ago. No loans. No buy now pay later. If I can’t buy it I don’t have it yet.

It’s difficult being two people with different relationships to money trying to run one household. We fixed that by sitting down and building something we’d actually use.
That’s also why Babi and I built The Budget Template — For Couples. It covers everything, income, household costs, personal spending for both of you, savings, what you owe. We put it out because a lot of couples want to have the money conversation and genuinely don’t know how to start it. Most couples who fight about money aren’t actually fighting about money. They’re fighting because one person knows what’s going on and the other doesn’t. Or neither of them does. And the gap between what you think your life costs and what it actually costs. It’s also the best way to define how far you are from where you want to be, and how to get there.

Paying off my mortgage as soon as possible is my goal right now. That’s uncomfortable. Some people will say go easier on yourself. You made the call you had to make, let it go. But I disagree.

“Verily, you will never leave anything for the sake of Allah Almighty but that Allah will replace it with something better for you.”

Every time, I have sacrificed for God, it has never failed me. This is a cautionary tale, but not an ungrateful one. I am say thank you everyday, for the roof over my family, the money to afford it, health and the love in my life.

We all make mistakes, but the objective is to learn from them.

3 months ago | [YT] | 17

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Don't judge me: https://youtu.be/3Vj2Ojias-Q?si=sr5yq...

3 months ago | [YT] | 3

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Sharing words with the people 🙏🏾

4 months ago | [YT] | 24

Suli Breaks

Been an eventful week 🙏🏾

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4 months ago | [YT] | 25