Shop TODAY
Shop TODAY is the editorial team behind the product recommendations seen on the TODAY Show. Our team of editors interview experts, research trends and test products to make shopping easier for you. Shop TODAY independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission.
Subscribe now to get the most up-to-date shopping news!
Shop TODAY
For the past two months, the Shop TODAY team has tried hair products for every type, texture and color. Shop TODAY executive editor Adrianna Brach shares a look at some of the winners including a defense shampoo, the Revlon Versastyler and more.
1 month ago | [YT] | 1
View 0 replies
Shop TODAY
We’re in the thick of summer and there’s no sign of these hot temperatures waning. To help you squeeze the most out of the final weeks of the season, we have summer essentials to help you beat the heat and still soak up the sun comfortably.
1 month ago | [YT] | 3
View 0 replies
Shop TODAY
Shop TODAY executive editor Adrianna Brach shares some winners from the fourth annual Beauty Awards featuring top picks in makeup, skin care and more! Did any of your favorite beauty products make our list of winners?
1 month ago | [YT] | 4
View 0 replies
Shop TODAY
If you’re going on vacation this summer, packing smarter can help you travel in comfort. Shop TODAY fashion and lifestyle contributor Melissa Garcia shares space-saving hacks and essentials to help you bring everything you need.
2 months ago | [YT] | 2
View 0 replies
Shop TODAY
Amazon Prime Day is live with four days of deals across fashion, beauty, home and more. Shop TODAY executive director Adrianna Brach shares the best savings to shop right now!
2 months ago | [YT] | 1
View 0 replies
Shop TODAY
TODAY style editor Bobbie Thomas joins Jenna Bush Hager and guest co-host Savannah Guthrie to share some standout summer essentials. Products include Laura Mercier makeup, Liz Fox Roseberry earring jackets and more.
3 months ago | [YT] | 3
View 0 replies
Shop TODAY
If you're not sure what to gift dad for Father's Day, we've got the perfect idea for you!
3 months ago | [YT] | 3
View 0 replies
Shop TODAY
TODAY Style Editor & Author Bobbie Thomas catches up with Hilary Swank, Academy Award-Winning Actress and Chief Innovation Officer of HealthyBaby, and Jocelyn Lyle, EVP of Mission & Partnerships at the Environmental Working Group. They discuss the importance of transparency in baby-care products and the changes they’ve made while raising children.
3 months ago | [YT] | 3
View 0 replies
Shop TODAY
Erin Lim Rhodes, Host of E! News’ “The Rundown”, sits down with the cast of Bravo’s “The Valley”, Lala Kent, Brittany Cartwright, Michelle Saniei, and Kristen Doute. The ladies discuss their paths to becoming moms, unconventional co-parenting, dealing with mom guilt, and raising kids while filming reality tv.
3 months ago | [YT] | 2
View 0 replies
Shop TODAY
Change of clothes ✔️ Yummy snack ✔️ HealthyBaby wipes for spills and messes ✔️ Hilary Swank let us have a peek inside her bag at Shop TODAY Stages: The Mom Edit.
4 months ago | [YT] | 1
View 0 replies
Load more