he/him
Sam Gracie, formerly known as Avid Beats, is a versatile indie and electronic artist, singer/songwriter and music producer from London, UK. His catalogue spans a wide range of genres, including hundreds of original works and collaborations with musicians worldwide.
Each of Sam's projects tells a specific story, both musically and visually. Sam increasingly creates captivating videos for his songs, such as the beautiful stop motion video he made for his alternative art pop piece "Can you find me, you, us?" with Cece Alaniz.
Discussing topics such as emotions and the environment, Sam's lyrics are from the heart. He writes many of them in nature, which is one of his biggest inspirations, and loves to link his feelings to things that he sees and experiences while spending time in nature. Campaigning to protect the environment is also a central aspect of his life.
Sam's creative approach allows him constantly to experiment, pushing boundaries, while retaining his distinctive sound.
Sam Gracie
This is how I made the beautiful floral music videos for my new two-part electronica project "Aconite" with multibloom! @multibloom 🎬🪻 youtube.com/shorts/YJ1WAULfAuw
Be sure to check out both versions of the song and their visualisers, as well as the other behind the scenes video where I share my creative process behind the first part of the project. All can be found on my YouTube channel!
Thank you so much for your support! We really appreciate it. 💜
P.S. Shout out to my Mum, Alison Gracie, for the beautiful Aconite and music-video-style 'insect eye' (hexagon) embroidery! 🐝
4 days ago | [YT] | 20
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Sam Gracie
Let's gooo, part 2 - the Remix version - of Aconite is out now! 🪻Check out the music video - https://youtu.be/-9nfQ80R8v4 Thank you to multibloom for this awesome collaboration! @multibloom ⚡️🎉 Really hope you like this experimental garage version as much as you liked the other one! 💜🥰 Stay tuned to see how I made the visualisers - BTS video dropping this weekend :)
6 days ago | [YT] | 6
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Sam Gracie
Super looking forward to part 2 of my "Aconite" project with @multibloom ! Here's the teaser of multibloom's epic Remix, in the style of experimental UK garage! youtube.com/shorts/4ryI82gQaFg ⚡️🪻 Dropping tomorrow, 2/10/26 at 3PM BST. Make sure to pre save the Remix! ffm.to/aconiteremix
I feel very inspired by our collab together! And I am so grateful for your amazing feedback about the first version.
We hope you enjoy the Remix too, along with its music video. I'll be sharing a video talking about how I made both visualisers this weekend! ✨
Much love! Thank you once again. 🥰
1 week ago | [YT] | 6
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Sam Gracie
multibloom's incredible Remix version/part 2 of 'Aconite' releases this Friday, 2/10/26 at 3PM BST! I am blown away by how @multibloom flipped my guitar melody and vocals in this experimental garage track. 🎸⚡️ I think it's so cool how our tracks have evolved alongside one another; they feel to me like 'two flowers' from the same plant! 🪻🌿
Stay tuned for this super high energy track! Pre save it here: ffm.to/aconiteremix 🚀 And be sure to check out part 1 of 'Aconite' too, along with the behind the scenes video discussing the process - both are on my YouTube channel! I am very grateful for your kind feedback about these.
I'll also be sharing how I made the music visualisers in another video, releasing later this week. 🪄
We really hope you enjoy our collaboration. 🥰 Much love for all of your support! 💜
🎨 Graphic design by me, starting from an original drawing by Alida Withoos “Monkshood in Bloom" circa. 1600s, CC by 4.0. The photo of the drawing is by Børre Høstland for Nasjonalmuseet.
1 week ago | [YT] | 1
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Sam Gracie
Here's a behind-the-scenes look at how I produced my new song "Aconite" in Logic Pro! 🎸🪻 youtube.com/shorts/i4P0pHjhDl8
I'm so happy you like the song and music video. Be sure to check it out here if you haven't already - https://youtu.be/PDKDjZYm6R4 Thank you very much for your support! 💜
Stay tuned for multibloom's @multibloom amazing Remix releasing next Friday, 2/10/26, as well as another behind the scenes video discussing how I made the visualisers! It's been really inspiring to work on this project with multibloom! 🌿🌸
P.S. A shout out to my Mum, Alison Gracie, for the beautiful Aconite and music-video-style 'insect eye' (hexagon) embroidery! And also shout out to Cece Alaniz @cecealaniz for the amazing guitar pick which I use in the video! Speaking of which, Cece and I have music on the way too. Very grateful. 🎨
1 week ago | [YT] | 1
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