Atto Tamilarasan - Invidious

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6 months ago | [YT] | 9

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Atto Tamilarasan

What do you think about TATA?

'Trust'

Why?

Tata's personality proves it!

Most of the Indians at the mind level accept TATA = Trust.

However, logically speaking, TATA is not among India's top 10 most trustworthy brands, except for Titan, which placed fourth in 2024.

Is it true? Yes!

But why does everyone think TATA = TRUST?

To understand this, you need to understand what is a brand.

A brand is not what it sells (product),
a brand is not its logo or name,
a brand is not its promise or tagline.

A brand is a (gut) feeling when you see it.

We trust Ratan Tata more than his products or brands, so we feel that TATA is trustworthy!