Rishi Ecommerce

Flipkart ads first training batch going live on 22nd Oct.
wtsp for more

13 hours ago | [YT] | 6

Rishi Ecommerce

During the Big Billion Days sale 2026, I analysed the ad performance of my seller account, and one thing caught my attention.

PCA Ads delivered ROI/ROAS of around 18, while PLA Ads delivered around 11 ROI.



So, why is PCA winning?



PCA (Product Contextual Ads) can help brands reach shoppers through contextual placements and engaging product creatives.

During high-intent shopping events like BBD, the right placement and creative can make a significant difference.





But here's the important lesson for sellers:



- Don't allocate your entire budget based on historical performance alone.

- Analyse PLA and PCA separately to understand their actual contribution.



- Track ROI alongside sales volume, conversion rate and profitability.

- Shift budgets towards the formats delivering better incremental results, without blindly switching off other campaigns.





My takeaway: Festival sales are not just about spending more on ads. They're about identifying which ad format is working best for your products and scaling it intelligently.





‪@flipkartads‬

#FlipkartAds #PCAAds #PLAAds #FlipkartSeller #BigBillionDays #FlipkartBBD2026 #EcommerceIndia #MarketplaceSelling #PerformanceMarketing #RishiEcommerce

1 day ago | [YT] | 14

Rishi Ecommerce

Imagine you're selling premium skincare products, men's accessories, or regional products.

Instead of running one broad campaign, you can create different audience groups, test their performance, and optimize your advertising strategy based on actual campaign data.





One of the biggest challenges in marketplace advertising is reaching the right audience instead of simply increasing impressions.





Flipkart's Display Ads detailed targeting feature brings more control over audience selection, helping advertisers refine whom they want to reach.

This ad type is available on BSS portal only for sellers with brand.





Let's understand what stands out in this feature.



1. Custom Audience / Shopper Segments
Advertisers can select predefined shopper segments to target audiences based on available audience categories.

EX; UAM_Scapia Credit card USER



2. Age-Wise Targeting
Target specific age groups, such as 15–24, 25–34, and 35–45, instead of treating every shopper the same.





3. Gender-Wise Targeting
You can select male or female audiences according to your product category and customer profile.





4. Location-Wise Targeting
Include or exclude locations to refine your campaign geographically. This can help brands focus their advertising on relevant markets.





5. Device-Wise Targeting
Choose platforms such as Android, iOS, and Msite.

You can also explore brand and model selections where available.







However, remember: more targeting options don't automatically mean better ROI.

Over-segmentation can restrict reach, so advertisers should test targeting combinations and monitor impressions, CTR, conversions, and ROAS before scaling.



...



My recommendation: Don't just ask, "How much budget should I spend on Flipkart Ads?"

Start asking, "Which audience should see my product, and how can I measure its performance?"



...



Flipkart Ads is evolving, and sellers who understand these features early can build a stronger competitive advantage.





Contact us to consult on Flipkart Ads strategy.







‪@sell.on.flipkart‬
‪@flipkartads‬

#FlipkartAds #FlipkartSeller #DisplayAds #EcommerceIndia #MarketplaceAdvertising #DigitalMarketing #ROAS #PerformanceMarketing #EcommerceGrowth #SmartAdsSolutions

1 day ago | [YT] | 11

Rishi Ecommerce

Your Flipkart Ads might not have a budget problem but a placement problem.

Step-by-Step Plan to optimise ad campaign using placement performance report to Improve Flipkart Ads ROI:

1. Download the placement performance report.

2. Analyze the ROI and orders for each placement.

3. Identify placements with low ROI.

4. Gradually increase bids on placements delivering better ROI.

5. Adjust bids on low-performing placements.

6. Monitor campaign performance over the next few days.

7. Optimize bidding based on ROI, sales, and profit.



‪@sell.on.flipkart‬ ‪@flipkartads‬
#FlipkartAds #FlipkartAdvertising #FlipkartSeller #FlipkartAdsStrategy #FlipkartPPC #FlipkartSellerTips #ROIGrowth #EcommerceMarketing #MarketplaceSelling #RishiEcommerce

2 days ago | [YT] | 8

Rishi Ecommerce

Flipkart Sellers: Is This Becoming a Dictatorship?

SPF blocked due to another policy update, another compliance burden.





Forcing sellers to buy the packaging from some authrised vendor only.



Flipkart sellers are reporting that their SPF claims are being blocked due to non-compliance with serialized packaging requirements.





According to the update, sellers must purchase serialized packaging from authorized vendors, complete the onboarding process, and use the required packaging for applicable orders.



Sellers have to submit purchase invoices and product packaging photographs through a support ticket in order to onboard to this Serialization packaging.





The requirement is reportedly applicable from July 2026.

But the real question is: Are sellers getting enough transparency and support to comply with these rules?



The Major Concerns

❌ Claims blocked: Financial claims can be affected, creating cash-flow pressure for sellers.

❌ Mandatory packaging: Sellers need clarity on vendor pricing, availability, and delivery timelines.

❌ Compliance pressure: Sellers need adequate notice and a reasonable transition period.

❌ Support delays: Raising tickets should not become another endless struggle.

❌ Small sellers affected: Not every seller has a dedicated team to manage additional compliance requirements.



What Should Flipkart Do?

✅ Communicate policy changes in advance.
✅ Provide clear guidelines and eligibility criteria.
✅ Ensure affordable and accessible packaging.
✅ Offer time-bound support and escalation.
✅ Give sellers a fair opportunity to resolve claim blocks.





Sellers are business partners in the e-commerce ecosystem, not just accounts on a platform.





What do you think? Is this necessary compliance or excessive control over sellers?







‪@sell.on.flipkart‬
‪@flipkartads‬

#FlipkartSeller #EcommerceIndia #FlipkartUpdates #MarketplaceSellers #RishiEcommerce

5 days ago | [YT] | 29

Rishi Ecommerce

Apply for 1st batch… wtsp 7819930153

Flipkart ads complete live training.
3 days basic training and 7 days advanced training available for flipkart ads now.

Q&A
Certificate provided

5 days ago | [YT] | 5

Rishi Ecommerce

So, I got to know how Meesho algorithm works for suppliers.





PRISM (Personalised Ranking and Intent Signal Model) helps show buyers products that match their interests and shopping behaviour. Instead of relying only on search, buyers discover products while scrolling through personalised recommendations.





Using these 5 hacks to boost orders on Meesho is very simple now.



1. PRISM Algorithm: Understand Meesho’s Personalised Ranking and Intent Signal Model and improve primary images to attract more clicks from buyers.



2. Listing Optimization: Optimize product titles, descriptions, images, variations, and product specifications to improve conversions and reduce returns.



3. Real Images, Ratings & Reviews: Use genuine product images and customer reviews to build trust and help buyers make purchasing decisions.



4. The 5% Rule & Hero Products: Identify your best-performing listings, experiment with new products, and discover more Hero SKUs to increase sales.



5. Meesho Ads & Promotions: Learn how to use CPC and ROI-based ads, flash sales, promotions, influencer marketing, and live commerce to boost orders.




‪@MeeshoSupplierHub‬
#sellonmeesho

6 days ago | [YT] | 10

Rishi Ecommerce

Lets meet sellers from northeast 👏👏👏

6 days ago | [YT] | 5

Rishi Ecommerce

GST Old vs New Updates

1. Interstate Marketplace Selling

Amazon, Flipkart ya Meesho par doosre states mein sell karna chahte hain?

New GST recommendation ke according, eligible small sellers ko doosre state mein physical business premises ki zaroorat nahi ho sakti.

E-commerce warehouse ka address use kiya ja sakta hai, conditions ke saath.

2. ₹2.5 Lakh ITC Rule

Small sellers ke liye ek important condition hai. Proposed scheme mein monthly ITC limit ₹2.5 lakh hai.

Dhyan rahe, yeh turnover limit nahi hai, aur stock transfers is calculation se excluded hain.


…


3. GST Registration Amendments

GST registration details change karna ab easier ho sakta hai.
Most amendments ke liye automatic acceptance recommend ki gayi hai, lekin general route mein Principal Place of Business iska exception hai.


4. Faster GST Refunds

GST refunds ke liye bhi good news hai.
Eligible zero-rated aur inverted-duty-structure claims mein risk assessment ke basis par 90% provisional refund automatically process karne ki recommendation hai.


5. GST Return Matching

GSTR-1, GSTR-3B aur ITC records mein mismatch hone se sellers ko notices aa sakte hain.

New recommendations ka aim hai reconciliation improve karna aur aise mismatches ko reduce karna.
Proposed mechanism April 2027 return period se aa sakta hai.



…


Comment mein batayein ki inmein se kaunsa GST update aapke liye sabse useful hai?

Important: Ye 8 October 2026 ki GST Council recommendations hain. Sabhi changes abhi legally implement nahi hue hain.


#GSTUpdates #GSTRules2026 #AmazonSeller #FlipkartSeller #MeeshoSeller

1 week ago | [YT] | 20

Rishi Ecommerce

2000+ orders and counting, 1st day MEESHO MBS sale



We have observed 150% orders growth on Meesho this mega blockbuster sale.



Clients are happy and planning for MDS now.





Contact for any queries

8979080856



...

‪@MeeshoSupplierHub‬

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1 week ago | [YT] | 12