Joanne Toller - Fundraising Coach

Coaching for Small Nonprofits Who Are Done Playing Small with Fundraising

This channel is for nonprofit leaders who are tired of guessing and ready to build predictable funding. If fundraising feels harder than it should, you’re in the right place. I’ve spent over 30 years in fundraising, helped raise millions, and worked with more than 100 small nonprofits. This channel exists to help you stop guessing and start leading with a real fundraising system.

On this channel, you’ll learn how to:
✔️Build predictable funding without overwhelm or guesswork
✔️Design fundraising campaigns that actually convert
✔️Strengthen donor relationships and increase gift size
✔️Use digital tools and systems that save time and effort
✔️Lead fundraising with clarity, confidence, and control

🌿 Ready to Go Further?
If you want hands-on support and a proven 90-day fundraising system, you can learn more here:
www.causespecialists.ca/nonprofit-coaching

Joanne Toller, CFRE (Ret.) 🌿


Joanne Toller - Fundraising Coach

Your case for support answers three things:
👉 why this problem
👉 why your organization
👉 why now.
If a donor can't find all three in 30 seconds, your case is not done yet.

16 hours ago | [YT] | 0

Joanne Toller - Fundraising Coach

Which board do you have?

This one might sting a little. But knowing which one you have is the first step to fixing it.

1 month ago | [YT] | 2

Joanne Toller - Fundraising Coach

The professional video you have been putting off for two years is not your problem. The 40-second phone clip you could shoot on Tuesday is.

Hand your phone to a program staffer. Ask them one question: "What happened today that you want people to know about?" Let them answer. Do not script it. Post it.

The shaky camera and the "um" in the middle is evidence that a real human was doing real work. That is the entire point. Your donors have spent fifteen years training themselves to scroll past anything that looks like an ad.

What is one story from your work this week that nobody outside your building has heard?

1 month ago | [YT] | 2

Joanne Toller - Fundraising Coach

Finish this sentence: The part of fundraising I keep putting off is _______.
I will not judge. I have heard everything 🥰

1 month ago | [YT] | 2

Joanne Toller - Fundraising Coach

When I first started working with small nonprofits, I noticed something that almost nobody talks about...

Most organizations weren't struggling because they lacked passion. They were struggling because they had no system. They were doing fundraising by feel, which meant every campaign felt like starting from scratch.

That's a really exhausting way to run a mission you care about.

If that sounds familiar, I'd love to know: what's the one thing that feels most chaotic in your fundraising right now? Drop it in the comments.

1 month ago | [YT] | 3

Joanne Toller - Fundraising Coach

Here's something I ask every nonprofit founder I work with:
If your biggest donor called today and said they were stepping back, how long would your organization survive?

Six months? Three? Less?

That question isn't meant to scare you. It's meant to show you exactly where to focus.

Drop your honest answer below. This community is a safe space.

2 months ago | [YT] | 3

Joanne Toller - Fundraising Coach

We have been testing Shorts. Quick tips. No fluff. And I genuinely want to know what you think. Are the Shorts hitting the mark for you?

Drop a comment too. What would make them more useful for you? A specific topic you want covered? A different format? I'm building this channel for you, so tell me what's actually helping.

2 months ago | [YT] | 3

Joanne Toller - Fundraising Coach

Quick quiz for nonprofit leaders using AI:
You trained ChatGPT on your mission, your programs, and your voice. You asked it to write your donation appeal. Now what does it give you?

2 months ago | [YT] | 2

Joanne Toller - Fundraising Coach

🚨 Before you use ChatGPT for fundraising... watch this.
Are you using AI the right way, or making a mistake that could hurt donor trust? 👇

https://youtu.be/H4sRioiq3sY

2 months ago | [YT] | 1