The Wiser Way to Grow Your Online Presence
Hi, I’m Christopher Carbaugh, founder of Hoot Host and an online success coach with 20+ years helping small businesses get found, trusted, and chosen online.
This channel is your practical guide to growing your business onIine. Each week you’ll get straight-talk advice on websites, marketing, SEO and AI search, CRM and marketing software, and what actually works for small business owners.
Join my free live webinars where we break down one big topic and you can ask questions in real time. Plus new videos and Shorts every week.
At Hoot Host, we offer affordable websites, growth plans, CRM and marketing tools, and everything that keeps your business online - supported by real people who will coach you through it.
Subscribe and turn on notifications so you never miss a webinar.
Hoot Host
AI is making websites all feel the same.
More businesses use ChatGPT for their content and media, so websites feel more mass-produced than ever. And fewer people visit them now anyway, because AI answers their questions instead.
At my AMA today, I shared where I think this is heading for small and local businesses. People will push back and look for what AI can’t give them: personal connection, real relationships and trusted referrals.
That’s why I believe businesses of every kind, not just coaches and consultants, will want their own online communities to:
✅ Build real connections
✅ Win new and repeat business
✅ Get referred more
✅ Grow a reputation AI can’t fake
Watch the clip 👇
1 day ago | [YT] | 1
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Hoot Host
Hoot Host community, I need your vote! 🦉
I'm in the running for 2026 Biz Person of the Year in Monterey California. For 20+ years I've helped businesses get found and grow online - so if I’ve helped you, I’d love your support.
It takes less than a minute and no sign-up is required: hootbiz.com/biz-person-of-the-year/vote/hoot-host
Thank you for your vote and for being part of the Hoot Host community!
1 day ago | [YT] | 1
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Hoot Host
Tomorrow! Our next AMA Ask Me Anything event will be live. Join me at 12PM Pacific for online success coaching on everything related to websites, marketing, and technology.
Register here: hootbiz.com/events/ask-me-anything-website-marketi…
#ama #askmeanything #webinar #hoothost #hootbiz
2 days ago | [YT] | 0
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Hoot Host
2027 is almost here. Use this checklist to see how ready your business is for the massive shift happening with Google, AI search, voice assistants, and AI agents.
Learn more: seo.hoot.host/resources/2027-ai-readiness-checklis…
#AISearch #SEO #SmallBusinessMarketing #AIAgents #VoiceSearch #LocalSEO #HootHost
3 days ago | [YT] | 0
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Hoot Host
AI search is changing how customers find local businesses, and most owners haven’t caught up yet. 🦉
In our latest webinar, “Be the Business AI Recommends,” I explained how AI decides which business to recommend and what you can do to become that business heading into 2027.
Here’s what we covered:
✅ How AI chooses which business to recommend
✅ Google SEO essentials that support both search and AI
✅ Getting understood and cited by ChatGPT and AI search
✅ Listings, reviews, and building trust beyond your website
✅ Voice search: being the answer when customers ask out loud
✅ AI agents and what’s coming in 2027
Missed it live? Watch the full replay here!
#AISearch #SEO #SmallBusinessMarketing #AIAgents #VoiceSearch #LocalSEO #HootHost
3 days ago | [YT] | 0
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Hoot Host
We are just 2 weeks away from our next big webinar - Understanding AI Agents: How AI Will Find and Book Your Next Customer
In this webinar we'll explore what AI agents are, how they're changing the way customers find and buy, and what your business needs to do to win the AI shift in 2027.
RSVP for this event now: hootbiz.com/events/understanding-ai-agents-how-ai-…
#aiagents #aisearch #aiseo #webinar #hoothost
5 days ago | [YT] | 0
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Hoot Host
Almost 70% of Google searches now end without a single click.
Someone asks a question. Google or an AI tool answers it right there. They move on, and no website gets visited.
For small businesses, that changes the goal. It’s no longer just “rank on page one.” It’s “be the business that gets named in the answer.”
A few things that help with that right now:
• Answer the questions your customers actually ask, in plain language, on your own site
• Keep your Google Business Profile complete and active
• Make sure your business info matches everywhere it shows up online
• Show up in more than one place: content, community, email, and relationships all reinforce each other
Search still matters. It just can’t be the only plan anymore.
I broke this down in a quick 60-second video: youtube.com/shorts/ozLxRfnQyJQ
What have you noticed in your own traffic this year?
#AISearch #ZeroClick #SEO #SmallBusiness
5 days ago | [YT] | 0
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Hoot Host
HootCRM users: big update for you today!
Log in and you’ll find a completely redesigned interface. We’ve reorganized the navigation and refreshed the styling so everything you use most is easier to reach: email marketing, the social media scheduler, reputation tools, reporting, and one-click access to HootBiz, HootHub, and the rest of our apps.
It’s built for established businesses ready to take their operations and marketing to the next level, all from one place.
Log in and check it out now!
#marketingplatform #crmplatform #crm #hoothost
1 week ago | [YT] | 0
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Hoot Host
Hoot Host community, I need your vote! 🦉
I'm in the running for 2026 Biz Person of the Year in Monterey California. For 20+ years I've helped businesses get found and grow online - so if I’ve helped you, I’d love your support.
It takes less than a minute and no sign-up is required: hootbiz.com/biz-person-of-the-year/vote/hoot-host
Thank you for your vote and for being part of the Hoot Host community!
#BizPersonOfTheYear #MontereyBusiness #HootBiz
1 week ago | [YT] | 2
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Hoot Host
Introducing: Online Success Coaching with HootBiz
Comprehensive support to help you get the most out of the HootBiz platform - personalized coaching, marketing strategy, ongoing monthly support, and a free website built for you if you need one! So you can maximize your online presence and turn it into real growth for your business through HootBiz.
Learn more: hootbiz.com/biz-coach
#hootbiz #marketingplatform #freewebsite #marketingcoach
1 week ago | [YT] | 1
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