I scaled my own Amazon business from $0 to $3.8M in two years, managed and sold over 1,000 listings and I'm doing it live again with my own brand Alumenza. Best seller #11 in our category in under a year. Follow along to see us hit #1.
This channel is for brands and sellers who want to launch, grow, and scale on Amazon using real operator experience, not theory. Everything here comes from actually doing it.
I cover Amazon FBA strategy, PPC, listing optimization, launch tactics, unit economics, and the business mechanics that most sellers overlook.
Download free playbooks, tools, and resources at aurenapp.com/free
Auren helps Amazon sellers recover lost reimbursements, track cash flow, and launch with done-for-you services, helping brands avoid thousands of dollars in mistakes and hundreds of hours in learner debt.
Website: aurenapp.com
Free Resources: aurenapp.com/free
Reimbursements: reimbursements.aurenapp.com
Andy Chu
Day 87/90 of the #90DayPPC3XChallenge (Sat, Oct 31)
Revenue: $3,544.80 (yesterday $2,393.68)
30 day average: $1,712.78
Ad spend: $372.56
TACoS: 10.51% | ACoS: 16.91%
Profit: $1,000.09
That's 171.1% of the $2,071.41/day 3x line, the best day in the last 30 and the fifth day in a row over the line. Ad spend was only about $10 more than Friday, so TACoS dropped to about 10.5% and profit cleared $1,000.
October closed at $52,513.75. Day 27 of the 30 day scoring window, and the job now is holding this through the last stretch.
1 week ago | [YT] | 2
View 0 replies
Andy Chu
Day 85/90 of the #90DayPPC3XChallenge (Thu, Oct 29)
Revenue: $2,731.38 (yesterday $2,088.72)
30 day average: $1,602.42
Ad spend: $411.30
TACoS: 15.06% | ACoS: 26.72%
Profit: $606.29
That's 131.9% of the $2,071.41/day 3x line. It's the biggest day in the last 30 and the third day in a row over the line. Ad spend stayed flat while sales jumped, so TACoS dropped to about 15%. Four refunds took around $137 back, and profit still came in over $600.
Day 25 of the 30 day scoring window. Three in a row is a streak, not a window, so the job is keeping it going.
1 week ago | [YT] | 1
View 0 replies
Andy Chu
Day 84/90 of the #90DayPPC3XChallenge (Wed, Oct 28)
Revenue: $2,088.72 (yesterday $2,144.62)
30 day average: $1,549.76
Ad spend: $420.02
TACoS: 20.11% | ACoS: 40.77%
Profit: $546.55
That's 100.8% of the $2,071.41/day 3x line, so the second day in a row over it. A little softer than Tuesday, but profit roughly doubled because fees and refunds were lighter. About half of sales came from ads and half came in on their own.
Day 24 of the 30 day scoring window. One day doesn't decide the window, so the goal now is to keep stacking these.
1 week ago | [YT] | 0
View 0 replies
Andy Chu
day 74 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 74/90 of #90DayPPC3XChallenge (Sun, Oct 18):
Day 74 Revenue: $1,626.84
Yesterday: $1,521.21
Average daily revenue (30d): $1,447.51
Ad spend: $304.15
TACoS: 18.70%
ACoS: 30.84%
Profit: $375.91
July revenue lock: $20,341.60 (avg $656.18 per day)
up $105.63 vs yesterday. up $179.33 vs the rolling 30-day average ($1,447.51/day). sitting at 78.5% of the $2,071.41/day 3x line.
books note: today's dollar, profit, and tacos come from sellerboard. acos is from the ads side (provisional, revision 1) on $986.20 sp ad sales. when books catch up we reconcile.
sales finished above saturday and above the rolling average, well above july. unpaid carried about $640.64 (~39.4%) and paid about $986.20 (~60.6%). ad spend $304.15 against store sales $1,626.84 is 18.70% tacos. paid-slice acos printed at 30.84%. tacos is the whole-store read; acos is the paid slice.
october so far is $26,226.59 over 18 days, about $1,457.03 a day. trailing 30 seller-day sum is $43,425.44.
day 14 of the scoring window. the 3x line is about $444.57 a day above today, so the work this week is stringing together more days like this one.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
2 weeks ago | [YT] | 1
View 0 replies
Andy Chu
day 73 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 73/90 of #90DayPPC3XChallenge (Sat, Oct 17):
Day 73 Revenue: $1,521.21
Yesterday: $2,046.93
Average daily revenue (30d): $1,422.61
Ad spend: $258.74
TACoS: 17.01%
ACoS: 36.05%
Profit: $391.04
July revenue lock: $20,341.60 (avg $656.18 per day)
down $525.72 vs yesterday. up $98.60 vs the rolling 30-day average ($1,422.61/day). sitting at 73.4% of the $2,071.41/day 3x line.
books note: today's dollar, profit, and tacos come from sellerboard. acos is from the ads side (provisional, revision 2) on $717.65 sp ad sales. when books catch up we reconcile.
a pullback from friday's big day, but still above the rolling average and well above july. unpaid carried about $803.56 (~52.8%) and paid about $717.65 (~47.2%). ad spend $258.74 against store sales $1,521.21 is 17.01% tacos. paid-slice acos printed at 36.05%. tacos is the whole-store read; acos is the paid slice.
october so far is $24,599.75 over 17 days, about $1,447.04 a day. trailing 30 seller-day sum is $42,678.29.
day 13 of the scoring window. the 3x line is about $550.20 a day above today, so the next step is closing that gap one day at a time.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
3 weeks ago | [YT] | 0
View 0 replies
Andy Chu
day 72 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 72/90 of #90DayPPC3XChallenge (Fri, Oct 16):
Day 72 Revenue: $2,046.93
Yesterday: $1,571.97
Average daily revenue (30d): $1,417.64
Ad spend: $231.36
TACoS: 11.30%
ACoS: 29.32%
Profit: $669.85
July revenue lock: $20,341.60 (avg $656.18 per day)
up $474.96 vs yesterday. up $629.29 vs the rolling 30-day average ($1,417.64/day). sitting at 98.8% of the $2,071.41/day 3x line.
books note: today's dollar, profit, and tacos come from sellerboard. acos is from the ads side (provisional, revision 1) on $798.49 sp ad sales. when books catch up we reconcile.
sales finished above thursday and above the rolling average, well above july. unpaid carried about $1,248.44 (~61.0%) and paid about $798.49 (~39.0%). ad spend $231.36 against store sales $2,046.93 is 11.30% tacos. paid-slice acos printed at 29.32%. tacos is the whole-store read; acos is the paid slice.
october so far is $23,078.54 over 16 days, about $1,442.41 a day. trailing 30 seller-day sum is $42,529.28.
day 12 of the scoring window. the 3x line is about $24.48 a day above today, so we came within a few bucks of the line.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
3 weeks ago | [YT] | 0
View 0 replies
Andy Chu
day 58 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 58/90 of #90DayPPC3XChallenge (Fri, Oct 2):
Day 58 Revenue: $1,501.94
Yesterday: $1,130.35
Average daily revenue (30d): $1,379.22
Ad spend: $194.32
TACoS: 12.94%
ACoS: 31.56%
Profit: $453.61
July revenue lock: $20,341.60 (avg $656.18 per day)
up $371.59 vs yesterday. up $122.72 vs the rolling 30-day average ($1,379.22/day). sitting at 72.5% of the $2,071.41/day 3x line.
books note: today's dollar, profit, and tacos come from sellerboard. acos is from the ads side (provisional, revision 1) on $615.68 sp ad sales. the rolling 30 uses the sellerboard trail through oct 1 plus sellerboard for oct 2. when books catch up we reconcile.
bounced back from thursday. above day 57 and above the rolling average, well above july. unpaid carried about $886.26 (~59.0%) and paid about $615.68 (~41.0%). ad spend $194.32 against store sales $1,501.94 is 12.94% tacos (down from day 57's 21.71%). paid-slice acos printed at 31.56% (down from 41.13% on day 57). tacos is the whole-store read; acos is the paid slice.
sep closed at $1,332.93 per day vs august at $940.19 (+41.8%). trailing 30 seller-day sum is $41,376.71. ahead of last month and ahead of july, still short of the 3x daily line.
past the halfway mark (day 58/90) and the daily number landed above the 30-day average again. the 3x line is still a ways off, so the job is making days like this the floor.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 month ago | [YT] | 0
View 0 replies
Andy Chu
day 56 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 56/90 of #90DayPPC3XChallenge (Wed, Sep 30):
Day 56 Revenue: $1,497.37
Yesterday: $1,151.45
Average daily revenue (30d): $1,356.12
Ad spend: $232.50
TACoS: 15.53%
ACoS: 26.52%
Profit: $394.52
July revenue lock: $20,341.60 (avg $656.18 per day)
up $345.92 vs yesterday. up $141.25 vs the rolling 30-day average ($1,356.12/day). sitting at 72.3% of the $2,071.41/day 3x line.
books note: today's dollar, profit, and tacos come from sellerboard. acos is from the ads side (provisional, revision 1) on $876.68 sp ad sales. the rolling 30 uses the sellerboard trail through sep 29 plus sellerboard for sep 30. when books catch up we reconcile.
bounced hard after two soft days. above day 55, above the rolling average, and well above july. unpaid carried about $620.69 (~41.5%) and paid about $876.68 (~58.5%). ad spend $232.50 against store sales $1,497.37 is 15.53% tacos (down from day 55's 21.39%). paid-slice acos printed at 26.52% (down from 38.02% on day 55). tacos is the whole-store read; acos is the paid slice.
sep closed the full month averaging $1,342.06 per day vs august at $940.19 (+42.7%). trailing 30 seller-day sum is $40,683.56. ahead of last month and ahead of july, still short of the 3x daily line.
past the halfway mark (day 56/90). days like this are what we want as the floor while we close the gap to the $2,071.41/day 3x line.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 month ago | [YT] | 0
View 0 replies
Andy Chu
day 54 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 54/90 of #90DayPPC3XChallenge (Mon, Sep 28):
Day 54 Revenue: $1,215.45
Yesterday: $1,581.08
Average daily revenue (30d): $1,331.79
Ad spend: $288.46
TACoS: 23.73%
ACoS: 50.96%
Profit: $226.85
July revenue lock: $20,341.60 (avg $656.18 per day)
down $365.63 vs yesterday. down $116.34 vs the rolling 30-day average ($1,331.79/day). sitting at 58.7% of the $2,071.41/day 3x line.
books note: today's dollar, profit, and tacos come from sellerboard. acos is from the ads side (provisional, revision 1) on $567.75 sp ad sales. the rolling 30 uses the sellerboard trail through sep 27 plus sellerboard for sep 28. when books catch up we reconcile.
a soft day. under day 53 and under the rolling average, still above july. unpaid carried about $647.70 (~53.3%) and paid about $567.75 (~46.7%). ad spend $288.46 against store sales $1,215.45 is 23.73% tacos. paid-slice acos printed at 50.96%. tacos is the whole-store read; acos is the paid slice.
sep mtd through the 28th is averaging $1,343.32 per day vs august at $940.19 (+42.9%). trailing 30 seller-day sum is $39,953.56. ahead of last month and ahead of july, still short of the 3x daily line.
one soft stretch doesn't undo the trend. the 30-day average is still about 2.0x july. monday in the books; tuesday will tell if the floor holds.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 month ago | [YT] | 1
View 0 replies
Andy Chu
day 53 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 53/90 of #90DayPPC3XChallenge (Sun, Sep 27):
Day 53 Revenue: $1,581.08
Yesterday: $1,203.39
Average daily revenue (30d): $1,330.75
Ad spend: $265.23
TACoS: 16.78%
ACoS: 26.41%
Profit: $337.04
July revenue lock: $20,341.60 (avg $656.18 per day)
up $377.69 vs yesterday. up $250.33 vs the rolling 30-day average ($1,330.75/day). sitting at 76.3% of the $2,071.41/day 3x line.
books note: today's dollar, profit, and tacos come from sellerboard. acos is from the ads side (provisional, revision 1) on $1,004.41 sp ad sales. the rolling 30 uses the sellerboard trail through sep 26 plus sellerboard for sep 27. when books catch up we reconcile.
sales bounced back up from day 52 and finished above the rolling average, well above july. unpaid carried about $576.67 (~36.5%) and paid about $1,004.41 (~63.5%). ad spend $265.23 against store sales $1,581.08 is 16.78% tacos. paid-slice acos printed at 26.41%. tacos is the whole-store read; acos is the paid slice.
sep mtd through the 27th is averaging $1,350.87 per day vs august at $940.19 (+43.7%). trailing 30 seller-day sum is $39,922.52. ahead of last month and ahead of july, still short of the 3x daily line.
past the halfway mark and back above the 30-day average after a soft saturday. the 3x line is still a ways off, so the goal now is making days like this the floor.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 month ago | [YT] | 2
View 0 replies
Load more