I scaled my own Amazon business from $0 to $3.8M in two years, managed and sold over 1,000 listings and I'm doing it live again with my own brand Alumenza. Best seller #11 in our category in under a year. Follow along to see us hit #1.
This channel is for brands and sellers who want to launch, grow, and scale on Amazon using real operator experience, not theory. Everything here comes from actually doing it.
I cover Amazon FBA strategy, PPC, listing optimization, launch tactics, unit economics, and the business mechanics that most sellers overlook.
Download free playbooks, tools, and resources at aurenapp.com/free
Auren helps Amazon sellers recover lost reimbursements, track cash flow, and launch with done-for-you services, helping brands avoid thousands of dollars in mistakes and hundreds of hours in learner debt.
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Andy Chu
day 46 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 46/90 of #90DayPPC3XChallenge:
Day 46 Revenue: $1,363.26
Yesterday: $966.46
prime day rev: $1,095.92
Average daily revenue(30d): $1,202.36
Ad spend: $268.98
ACoS: 42.99%
TACoS: 19.73%
Profit: $349.99
Keywords running: unavailable
Month to date revenue: $25,814.43 (avg $1,290.72 per day)
July revenue: $20,341.60 (avg $656.18 per day)
up $396.80 vs yesterday. up $160.90 vs the rolling 30-day average ($1,202.36/day). still only 66% of the $2,071.41/day 3x target. July daily was $656.18, so we are roughly 2x that old month on a single day, but the finish line is 3x the baseline window, not 2x July.
what we actually changed in the account leading into this day (no same-day moves on the 19th or 20th, on purpose):
sep 15: 15 bid raises on converting targets that had been blocked from scaling. mix of product targets and keywords. examples of the size of the moves (not the names): $0.49 to $0.68, $0.30 to $0.41, $0.62 to $0.86, $0.75 to $1.05. intent was scale after andy yes. we raised things that already had click proof, not cold traffic.
sep 17: two jobs the same day. trimmed 4 bids that were printing high acos (examples: $0.82 to $0.61, $0.38 to $0.29, $0.59 to $0.44, $0.43 to $0.32). and raised top-of-search placement modifiers on 5 campaigns (examples: tos 0 to 10, 10 to 20, 20 to 30, 35 to 45). cut the waste, push more of the remaining spend onto the placement that was earning the clicks.
sep 18: 2 more scale bids on product targets ($0.20 to $0.25, $0.63 to $0.69) plus another round of 5 top-of-search placement bumps in the same shape as the 17th. then we stopped touching it for two days so the attribution window could catch up. if you change the account every morning you never know which move did what.
how the day actually broke:
organic / unpaid sales $737.57 (about 54%)
sponsored products same-day $625.69 (about 46%)
ad spend $268.98 against store sales $1,363.26 is 19.73% tacos
acos on the paid slice is 42.99%
that is why watching acos alone will scare you into the wrong cut. acos only prices the paid half. tacos prices ads against the whole store. when unpaid is more than half the day, a mid-40s acos can still sit under a ~20% tacos the account can live with. the 23.3 point gap is what buying organic rank looks like in the numbers, not a slogan.
sep mtd is averaging $1,290.72 per day vs august at $937.61 (+37.7%). trailing 30 days of books sales are $36,070.91. we are ahead of last month and ahead of july, and still short of the 3x daily line. that is the honest scoreboard.
if you run amazon ads, pull three things on the same window before you touch bids tomorrow: store sales, acos, and tacos. then look at paid vs unpaid dollars on that day. if unpaid is carrying and tacos is fine, the high acos might be the cost of the unpaid half, not a reason to slash the account overnight.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
12 hours ago (edited) | [YT] | 1
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Andy Chu
day 43 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 43/90 of #90DayPPC3XChallenge:
Day 43 Revenue: $1,410.17
Yesterday: $965.46
prime day rev: $1,095.92
Average daily revenue(30d): $1,195.82 (rolling 30d, books 2026-08-19..09-17)
Ad spend: $192.74
ACoS: 28.6%
TACoS: 13.7%
Profit: $331.68
Month to date revenue: $22,781.89 (avg $1,340.11 per day, Sep 1-17 books)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,410.17. rebound vs yesterday's $965. still about 2.1x july's $656/day (+$754). $661 to the $2,071 3x daily.
spend $192.74 (was $202.11). ad sales $673.55 (was $522.72). acos 28.6% provisional (was 38.7%). tacos 13.7% (was 20.86%).
yesterday: 0 applied moves. today: 2 keyword bids, 2 product-target bids.
profit $331.68 after refunds ($65.15). seventeen days into september and we're at $1,340/day vs july's $656/day. still about 2x the july baseline, still profitable.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
3 days ago | [YT] | 1
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Andy Chu
day 41 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 41/90 of #90DayPPC3XChallenge:
Day 41 Revenue: $1,676.13
Yesterday: $1,328.45
prime day rev: $1,095.92
Average daily revenue(30d): $1,131.53 (rolling 30d, books 2026-08-16..09-14)
Ad spend: $202.53
ACoS: 26.6%
TACoS: 12.08%
Profit: -$411.62
Month to date revenue: $20,486.24 (avg $1,365.75 per day, Sep 1-15; books through 09-14 $18,810.11 + Sellerboard 09-15 $1,676.13)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,676.13. jump vs yesterday's $1,328. still about 2.6x july's $656/day (+$1,020). $395 to the $2,071 3x daily.
spend $202.53 (was $205.52). ad sales $760.56 (was $599.83). acos 26.6% provisional (was 34.3%). tacos 12.08% (was 15.47%).
yesterday was the big restructure day. today we trimmed: 8 product-target bids, 7 keyword bids.
profit -$411.62. not a ppc miss. inbound transportation $910.21 booked today, almost $1k, the biggest shipment to date. shipping 6 pallets, and another 3 go out tuesday. restock after demand stepped up. refunds $53.63. fifteen days into september and we're at $1,366/day vs july's $656/day. still about 2x the july baseline. sales held; the fee is the restock.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
5 days ago | [YT] | 2
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Andy Chu
40 days into the 3x ppc challenge using ai, Auren broke this brand into the 40k BSR, #4 in subcategory when just in june avg 30 day bsr was 115,990.
avg sales from around $600 daily 30 days ago to $1700+ on a regular day. That is what ppc can do for you.
amazon is in #1 in this subcategory and thats who were going for.
6 days ago | [YT] | 2
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Andy Chu
day 40 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 40/90 of #90DayPPC3XChallenge:
Day 40 Revenue: $1,328.45
Yesterday: $1,764.07
prime day rev: $1,095.92
Average daily revenue(30d): $1,119.90 (rolling 30d, books 2026-08-15..09-13)
Ad spend: $205.52
ACoS: 34.3%
TACoS: 15.47%
Profit: $300.86
Month to date revenue: $18,837.10 (avg $1,345.51 per day, Sep 1-14; books through 09-13 $17,508.65 + Sellerboard 09-14 $1,328.45)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,328.45. still about 2x july's $656/day (+$672). $743 to the $2,071 3x daily. not yesterday's $1,764 high.
spend $205.52 (was $264.79). ad sales $599.83 (was $1,072.45). acos 34.3% provisional (was 24.7%). tacos 15.47% (was 15.01%).
after four sit days we moved: 86 keyword bids, 39 new ad groups, 39 product ads, 6 product-target bids, 4 campaigns created, 4 campaigns enabled, 2 campaign updates, 2 keywords created.
profit $300.86 after refunds ($95.24). fourteen days into september and we're at $1,346/day vs july's $656/day. still about 2x the july baseline, still profitable.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
6 days ago | [YT] | 1
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Andy Chu
day 39 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 39/90 of #90DayPPC3XChallenge:
Day 39 Revenue: $1,764.07
Yesterday: $1,246.35
prime day rev: $1,095.92
Average daily revenue(30d): $1,089.42 (rolling 30d, books 2026-08-14..09-12)
Ad spend: $264.79
ACoS: 24.7%
TACoS: 15.01%
Profit: $447.42
Month to date revenue: $17,611.60 (avg $1,354.74 per day, Sep 1-13; books through 09-12 $15,847.53 + Sellerboard 09-13 $1,764.07)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,764.07. big jump vs yesterday's $1,246. still about 2.7x july's $656/day (+$1,108). $307 to the $2,071 3x daily.
spend $264.79 (was $186.63). ad sales $1,072.45 (was $583.75). acos 24.7% provisional (was 32.0%). tacos 15.01% (was 15.0%).
fourth straight day with 0 applied moves. held the line while sales stepped up.
profit $447.42 after refunds ($88.57). thirteen days into september and we're at $1,355/day vs july's $656/day. still about 2x the july baseline, still profitable.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 2
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Andy Chu
day 37 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 37/90 of #90DayPPC3XChallenge:
Day 37 Revenue: $1,670.34
Yesterday: $1,662.32
prime day rev: $1,095.92
Average daily revenue(30d): $1,079.99 (rolling 30d, books 2026-08-13..09-11)
Ad spend: $190.85
ACoS: 23.1%
TACoS: 11.4%
Profit: $537.92
Month to date revenue: $14,601.18 (avg $1,327.38 per day, Sep 1-11 books)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,670.34. flat-up vs yesterday's $1,662. still about 2.5x july's $656/day (+$1,014). $401 to the $2,071 3x daily.
spend $190.85 (was $198.59). ad sales $824.73 (was $696.60). acos 23.1% provisional (was 28.5%). tacos 11.4% (was 11.99%).
second straight day with 0 applied moves. held the line after yesterday's strong conversion day.
profit $537.92 after refunds ($21.99). eleven days into september and we're at $1,327/day vs july's $656/day. still about 2x the july baseline, still profitable.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 1
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Andy Chu
day 36 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 36/90 of #90DayPPC3XChallenge:
Day 36 Revenue: $1,662.32
Yesterday: $1,057.36
prime day rev: $1,095.92
Average daily revenue(30d): $1,035.62 (rolling 30d, books 2026-08-11..09-09)
Ad spend: $198.59
ACoS: 28.5%
TACoS: 11.99%
Profit: $519.85
Month to date revenue: $13,084.74 (avg $1,308.47 per day, Sep 1-10; books through 09-09 $11,422.42 + Sellerboard 09-10 $1,662.32)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,662.32. big jump vs yesterday's $1,057. still about 2.5x july's $656/day (+$1,006). $409 to the $2,071 3x daily.
spend $198.59 (was $206.34). ad sales $696.60 (was $294.84). acos 28.5% provisional (was 70.0%). tacos 11.99% (was 19.51%).
yesterday we made 1 keyword bid change. today we sat — 0 applied moves.
profit $519.85 after refunds ($87.70). ten days into september and we're at $1,308/day vs july's $656/day. still about 2x the july baseline, still profitable.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 1
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Andy Chu
day 34 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 34/90 of #90DayPPC3XChallenge:
Day 34 Revenue: $1,061.35
Yesterday: $1,571.21
prime day rev: $1,095.92
Average daily revenue(30d): $1,032.86 (rolling 30d, books 2026-08-09..09-07)
Ad spend: $178.43
ACoS: 33.3%
TACoS: 16.81%
Profit: $226.40
Month to date revenue: $10,415.79 (avg $1,301.97 per day, Sep 1-8; books through 09-07 $9,354.44 + Sellerboard 09-08 $1,061.35)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,061.35. as expected after labor day, down from yesterday's $1,571. still over 1.5x july's $656/day (+$405). $1,010 to the $2,071 3x daily.
spend $178.43 (was $281.47). ad sales $536.60 (was $728.66). acos 33.3% (was 38.5%). tacos 16.81% (was 17.91%).
yesterday we pushed 73 campaign updates for labor day top-of-search. today we ran 73 campaign updates restoring the pre-event tos snapshot.
profit $226.40 after refunds ($112.93). eight days into september and we're at $1,302/day vs july's $656/day. still about 2x the july baseline, still profitable.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 1
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Andy Chu
day 33 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 33/90 of #90DayPPC3XChallenge:
Day 33 Revenue: $1,571.21
Yesterday: $1,247.32
prime day rev: $1,095.92
Average daily revenue(30d): $1,026.19 (rolling 30d, books 2026-08-08..09-06)
Ad spend: $281.47
ACoS: 38.5%
TACoS: 17.91%
Profit: -$224.36
Month to date revenue: $9,417.40 (avg $1,345.34 per day, Sep 1-7; 09-01..09-06 books + Sellerboard 09-07, books not in yet)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,571.21. up from yesterday's $1,247.32, over 2x july's $656/day (+$915). $500 to the $2,071 3x daily.
spend $281.47 (was $201.40). ad sales $728.66 (was $514.71). acos 38.5% (was 39.1%). tacos 17.91% (was 16.15%).
yesterday we made 1 product-target bid change. today we ran 73 campaign updates.
profit is -$224.36 because FBA storage booked $581.84 (monthly storage, not a ppc miss). without that fee we'd be about +$357. seven days into september and we're at $1,345/day vs july's $656/day. over 2x the july baseline.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 1
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