Uganda, MultiChoice has launched a Ugandan local entertainment channel dubbed “Pearl Magic ” on its DStv and GOtv platform for its audiences in Uganda.
Pearl Magic is a fresh, authentic channel that will broadcast content purely skewed for the Ugandan audience.
While addressing journalists at MultiChoice Uganda Head office, Albert Nga, Marketing Manager MultiChoice Uganda said, “We are excited to introduce Pearl Magic, a channel that is truly Ugandan with a focus on Ugandan content. For a while, we’ve had Maisha Magic East that broadcasts Ugandan content once a week but we knew we needed more customized content relevant to our own Ugandan people. This is going to bring additional value to our DStv subscribers in terms of resonance with a channel that they can claim ownership to. This channel also demonstrates our investment in growing local content that resonates with our subscribers and our continued support to the growth and development of the African en
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