Clean Commit
Clean Commit helps Shopify brands doing $2M–$50M in annual revenue uncover hidden revenue leaks, optimize conversion rates, and make every ad dollar work harder.
If you’ve noticed that scaling isn’t as easy as it used to be, or that past growth strategies aren’t delivering the same results, it’s likely because small inefficiencies have built up over time. These problems don’t always show up in obvious ways, but they add up—leading to lost revenue, wasted ad spend, and stagnation.
Our process is built on a systematic, data-driven approach to conversion rate optimization (CRO). No guesswork, no vague advice—just a repeatable framework that helps you reach your store’s all-time high performance.
Clean Commit
Are you obsessed with your Shopify sales dashboard but ignoring 98% of your visitors? 🛑
In eCommerce, it's easy to get tunnel vision on the final sale—the "macro conversion." But waiting for sales data to tell you what's working is a slow and risky game, especially since the vast majority of visitors won't buy on their first visit.
If you want to stop guessing why you're losing sales, you need to track the breadcrumbs: Micro Conversions. 🔍
Micro conversions are the small, measurable actions users take that signal intent and move them closer to buying. They fall into two critical categories:
1️⃣ Process Milestones (The Must-Take Steps):
These are the non-negotiable steps to a sale (e.g., viewing a product, selecting a size, adding to cart, initiating checkout). Tracking these tells you exactly where friction is killing your conversions. Is your variant selector confusing? Is the cart button hidden?
2️⃣ Secondary Actions (The Nurture Steps):
These actions build relationships and show engagement for users who aren't ready to buy yet (e.g., subscribing to a newsletter, using site search, filtering a collection, or adding to a wishlist). Tracking these turns your site features into a report card. (Hint: If people are searching for an item and getting "0 results," they're leaving.)
Stop operating in the dark. By tracking these smaller steps, you can fix your funnel, understand your customer's intent, and ultimately drive way more of those macro sales. 🛒📈
Ready to stop the revenue leaks in your Shopify funnel? Read the full breakdown on mastering micro conversions here: cleancommit.io/blog/micro-conversions/
3 months ago | [YT] | 0
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Clean Commit
Think you can only run one A/B test per page? Think again. 🛑
For years, the golden rule of Conversion Rate Optimization (CRO) was "one test per page." The fear? Traffic dilution and data contamination.
But here is the truth: that's an old wives' tale that is quietly killing your testing velocity. 📉
Recent research (including a massive study by Microsoft) shows that concurrent A/B tests have a near-zero (0.002%) interaction rate. You CAN put a visitor into multiple tests at the same time without wrecking your data.
By running parallel tests, you can scale from 50-100 tests a year to 200+, skyrocketing your learning speed, win rates, and revenue. 🚀
Here is how to do it right:
1️⃣ The Golden Rule: Don't test things that touch! Split your page into independent zones (e.g., Hero, Product Info, Social Proof). Test one element per zone so they don't fight over the same pixels.
2️⃣ The Right Tooling: Your testing software MUST support randomised participation, not just mutual exclusion. Every visitor should be independently bucketed into every eligible test so your traffic doesn't get sliced into tiny fractions.
Stop artificially capping your growth. High velocity = faster learning = compounded revenue. 💸
Read the full breakdown on how to hit "terminal testing velocity" here: cleancommit.io/blog/parallel-ab-tests-contaminatio…
3 months ago | [YT] | 0
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