As someone who didn’t know the first thing about marketing, I really just had to figure it out on my own because even though, I didn’t have a fancy degree, I did have a dream of building my own brand someday.

But, I felt so overwhelmed. I hated all of the cookie-cutter, outdated, toxic stuff every male guru was pushing. I hated the way I sounded. I hated the way I felt. And none of it worked for me. I remember thinking, if I have to do that to succeed, I'm not going to make it. And then I told myself, screw that! This cannot be the only way to do things.

That was 10 years ago! Now? I’m on a mission to help visionary founders and emerging brands take their brand to the next level so they can make more money and scale their impact the smart way.

I promise, your audience is dying to hear from the REAL you. I’ll show you how.


Sam Ross

Quick favor if you enjoyed the Blake Lively breakdown 🙏

There’s a little Hype button under the video (right next to the like button), and hyping it helps smaller channels like mine get discovered by new people. You get 3 free hypes a week, and it doesn’t cost you anything.

The video’s only eligible until November 9 (this weekend) so if you got something out of it, I’d be so grateful for a hype!
We're already at 15 hypes = 70.4 thousand points. 90k coud get me on the board.

Big thanks to everyone who already Hyped this up!
And thank you for all the comments. You all made this one a real conversation. 💛

6 days ago | [YT] | 0

Sam Ross

You can’t PR spin a blackbox recording.

I just dropped a deep dive into the Netflix documentary The Crash, focusing on Mackenzie Shirilla and the brand optics her family used to try and rewrite the narrative—including that "BOOM" shirt.

Was it a Freudian slip or total narrative disconnect? Let’s discuss in the comments.

The Crash Netflix Analysis: Mackenzie Shirilla's Terrifying PR Strategy
Link: https://youtu.be/UX04Cs9cMn4

4 months ago | [YT] | 1