ABBIANCA

Some days you just have to take the risk. Last year, when I found out I was pregnant, one of the first things I decided was that I needed to convince my husband that we had to go to New York. 😂

It probably sounds crazy but I had always dreamed of visiting. And I knew that once I had a baby, I probably wouldn’t be travelling for a little while as I adjusted to this completely new life.

So we got the cheapest possible tickets, travelled with just carry-on bags and I messaged so many people on LinkedIn asking for meetings.

CEOs. People in music. Marketing. Fashion. Media. Anyone I thought I could learn from.

I packed that week with back-to-back meetings and we stayed in the tiniest hotel ever. Jordan basically became my New York navigator while I ran around the city doing meetings.

And I was in my second trimester.

It was HARD. 😂

I was literally throwing up before or after meetings and then carrying on like everything was fine.

But it was honestly one of the best trips I’ve ever taken.

Not because of what I got from it financially, although I did land a client, but because of the people I met, the stories I heard and the encouragement I received.

Every person I spoke to had their own story of taking a risk at some point. Making a decision that probably looked slightly ridiculous from the outside but changed the direction of their life.

I came away from that trip with one client and a whole lot of energy and motivation.

Now that I’m slowly returning to work, I keep thinking about that trip and the delusion… or rather, faith I had.

That belief that if I just put myself out there, something would happen.

As a mother now, and still very much an ambitious woman, I’m praying that same level of faith comes back.

Because I think sometimes life changes your circumstances, but it shouldn’t change your willingness to take a chance on yourself.

And also…

A partner who supports your crazy ideas is a partner for life.

Mr A pictured in the carousel. You guys are so funny for asking if the father of my child is still in my life ~ I know you meant well so thank you but yes! We’re married and he’s very hands on and hardworking I just never talk about him because ain’t nobody here to see you, Otis!! But when I saw the comments I thought omg??

I’ll never talk about marriage online! I only talk about my career and navigating my career and dreams as a new mother ❤️

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3 hours ago | [YT] | 11

ABBIANCA

5 months postpartum diaries: 🐻🌼

A few random thoughts because apparently I have a lot of them. [ edited]

1. Men only get TWO WEEKS of paternity leave?!

I genuinely cannot believe this. I’m convinced the world just hates women and no one can tell me otherwise lol but grateful to hubby for working hard and being super hands on when at home.

And then the other day I went into the shop and baby milk was behind a padlock because they said women are stealing it.

Sorry, yes, stealing is bad. Obviously. But… why are we padlocking baby milk?!

If women are stealing baby milk, surely there is a bigger issue here? In terms of affordability and the support mums get especially working mums.

2. I’m slowly returning to work. I took on my first brand strategy project since slowly down. I competed it last week. I’m self employed so taking 10 months off isn’t really an option

As we’re growing this channel, I’m also going to be raising the standard of my video editing because I KNOW y’all are eating me up in the comments about my editing. 😭🤣

So I’ll be looking for an affordable, reliable editor to help this mum out with my weekly videos.

It’ll give me more time to focus on the actual videos, the research, the ideas and, frankly, not spend my entire life fighting with editing software.

I’m a marketer. I am not an editor. We have established this 😭😭

3. I’m an eldest daughter. That’s it. That’s all.

And being an eldest daughter means so many things. If you know, you know.

But I recently realised that I’m actually at a point in my life where I’m learning to live for me ~ my favourite phrase now is….google is free!

4. I’m turning 27.

I started working at 15 when I launched a little magazine business, then got my first “proper” job as a trainee news journalist at 18.

I’ve worked and, at different points, helped provide for my siblings and parents. So this period with my baby was probably the first time in my life where I genuinely got to slow down.

Bar the fun YouTube videos I’ve been uploading, obviously. 😂

And the funny thing is… I realised I don’t actually like slowing down.

I get bored very easily.

YouTube has therefore been such a good creative outlet for me. I started this channel for fun, to ramble about things I found interesting, and somehow we’re growing which is sooo cool

5. Becoming a mother changes so much.

At one point I actually deactivated Instagram because I started feeling like everyone around me was moving on without me.

Everything goes quiet.

You hear less from people in your industry. You’re not going to the same events. You’re not having the same conversations. And you realise that a lot of what you thought were relationships were actually… industry relationships.

And that’s okay.

But I’ve learnt a lot of great things and I’m a different person and so I’m excited for 2027.


6. Lastly, I’m just grateful for life.

Not because anything particularly amazing happened (apart from my baby ofc).

I just woke up today feeling grateful to be here.

Alive. Well. A mother. A Wife. Creating. Working towards things I care about.

And doing what I love.

Sometimes that’s enough. 🤎

The little girl (on the right) would be proud.

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23 hours ago (edited) | [YT] | 62

ABBIANCA

new post, please hype if you liked it. Also I find it really interesting he’s now working with the Kardashians after working with Lauren bezos. That’s not something I touched on in this one but I would have thought he would be more selective with clients but maybe he likes a challenge? Maybe for him clients doesn’t equate to political side taking? No one really reacted badly after the announcements ~ it didn’t become a whole thing!

6 days ago | [YT] | 3

ABBIANCA

I've been in a deep rabbit hole trying to work out what to wear and, more specifically, what my style is now.

I’m four months postpartum, which means I’ve spent an entirely unreasonable amount of time doing what TikTok would probably call “finding myself again” (aka lots of standing in front of a wardrobe and feeling personally betrayed by a pair of jeans from Zara, which seem to never fit).

There is now a whole genre of content for women in this phase of life.where we’re being reminded to embrace this time of our life because “you’re returning to yourself”.

I have yet to locate my old self but I noticed something else…

Clothes carry ideas about who we are, who we are becoming and who fashion expects us to be. Fashion has always been considered a form of communication.

And right now it’s is currently being shaped by two developments that, at first glance, seem unrelated. GLP-1 medications such as Ozempic and Mounjaro have made conversations about weight loss, body change and “before and after” very interesting. At the same time, artificial intelligence is being sold to fashion retailers as the answer to one of the industry’s oldest problems: helping people find clothes that fit.

I discuss my own journey and more via my substack! influencecapital.substack.com/p/how-weight-loss-dr…

1 week ago | [YT] | 7

ABBIANCA

Sabrina Carpenter should launch a lingerie and sleepwear brand for the coquette generation.

Bustle literally titled a piece “Sabrina Carpenter’s Short N’ Sweet Style Is Exclusively Lingerie” she’s stripped to ruched panties on her album art, worn bras as tops on press, done babydoll dresses to premieres.

Her stylist Jared Ellner engineered a visual language of cinched waists, pastel corsets, sheer bustiers, marabou trim and slingback pumps.

The brand should be called PleaseD. The name is inspired by her biggest single (“Please Please Please”), it’s what the whole aesthetic is asking for (a plea, a flirt, a wink), and it’s the one word that captures the Short n’ Sweet thesis sweetness with a demand underneath.

The line includes:

silk slip dresses in butter yellow, powder blue and cream. Ruffled babydolls with marabou trim. Corset-cut bralettes and matching tap pants. Robes with kimono sleeves and monogram trim. Lace-topped knee-highs and satin bows. A single hero heel, a kitten-heeled marabou slipper for wearing around the house.

The global lingerie market is $66 billion and sleepwear alone is on track to nearly double to $21 billion by 2035 but the coquette-boudoir lane is genuinely empty.

SKIMS owns minimalist neutrals.
Savage x Fenty owns bold and inclusive.
Lounge owns Instagram-basic.
Victoria’s Secret is trying to reclaim “cleavage is big back” but it still reads as 2003.

Nobody has built the retro pin-up brand for the girls who grew up on Lana Del Rey, Tumblr, and Short n’ Sweet.

She should launch as a members-only drop on her own site, then partner with a single legacy retailer.

Pleased is only available to fan-club subscribers for the first 90 days same first-come-first-served scarcity model as the Latto idea I posted

After that, one retailer partnership.

My pick would be Selfridges in London and Bergdorf in New York

Sabrina’s whole problem as an artist right now is the same one Ariana had post-Sweetener and Taylor had post-1989: how do you convert peak pop stardom into a business that keeps compounding after the singles stop?

We need to move Sabrina’s brand away from “cute Disney girl who got hot”, the framing that still shows up in every headline, that reduces her to a punchline and a body, and toward genuine fashion authorship.

Rihanna did it with Savage.
Kim did it with SKIMS.
Beyoncé did it with Ivy Park despite the flop and now she has her hair care brand.

The pop-star-turned-founder move isn’t optional anymore at her tier of stardom!!

1 week ago | [YT] | 19

ABBIANCA

Latto should launch a fashion brand for motorsports. Before Latto was a rapper, she was a drag racer.

Her dad Shayne built cars in Clayton County, Georgia and she grew up in the pit lane with him which is why half her catalog mentions cars and driving,

She’s pushing “a hundred in two seconds” in a Demon on Fast Lane. She’s pulling up in the McLaren on her self-titled track “Latto.” She’s in a pink Lamborghini on Onnat. And on Wheelie with 21 Savage, the entire music video is her doing wheelies on the highway and dancing through a lot full of vintage cars.

They’re her first love.

The brand is called House of 7s. (It’s her favourite number, her album was 777)

The kit includes: a fireproof-lined driving jumpsuit you can actually wear off the strip, a mechanic-cut coverall in cream and chocolate brown,l and a range of race-team-style zip jackets, cropped tees and trucker caps with 7s patches instead of Marlboro logos.

Functional enough for a track day, fitted enough for a cars-and-coffee in Buckhead or an F1 watch party in Dalston.

The gap in the market:

women who love cars have nothing to wear that isn’t pink-washed or a husband’s hand-me-down.

Motorsport is one of the last hobbies without a female-forward rebrand

She should partner with an official F1 Academy team.

House of 7s launches as the official off-track apparel partner of an F1 Academy livery think Ferrari, McLaren, or Mercedes’ all-female car.

Every piece drops first as team-exclusive: worn by the driver, her crew and the paddock guests on race weekend.

Then, after a set window, the collection opens to the public first come, first served, no restocks.

Why this specifically? F1 Academy is the fastest-growing women’s sport in the world. All 10 F1 teams already sponsor a livery, Sephora and Gatorade just signed on and women now make up 42% of F1’s global fanbase three in four new fans are female.

This is where the cultural money and the cultural attention are moving.

We need to move Latto’s brand away from the Big Mama, Big Energy, “who’s she dating” news cycle the same cycle that has commentators calling her contradictory, that flattens every female rapper into the same hyper-sexual, hyper-scrutinised conversation and toward founder, athlete-adjacent, taste-maker.

Especially right now, when the cultural climate around female rappers feels exhausted critics recycling the same “too sexual, too much, all the same” talking points, fans policing every collab and hairstylist the smartest move is not another song but a lane nobody else in her tier is even looking at.

Building community??

Quarterly branded track days in Atlanta, Houston and Vegas for the former or aspiring car girls who now have a laptop job and are desperate for a hobby that isn’t Pilates.

I’ve also started posting on Shorts, where I come up with brand concepts for my favourite celebs please share the latto video as I try to create short form content too (eeeeeeek)

2 weeks ago | [YT] | 25

ABBIANCA

a chit chat analysis video on Sydney Sweeney…

2 weeks ago | [YT] | 3

ABBIANCA

I’ve been asked a few times to talk about Tori Kelly and I thought I’d take a slightly different route with this one.

Instead of just asking why her pop career did not become as huge as some people expected, I wanted to look at a question that keeps coming up in music: can you build a Christian brand and still cross over into pop, R&B, and other mainstream genres?

Tori Kelly is such an interesting case because she has moved through YouTube, pop, R&B, gospel, major-label releases, Grammy recognition and a very openly faith-centred current era while still feeling difficult for the public to place in one neat box.

This video is not asking whether Tori is Christian enough, or whether Christians should or should not listen to secular music. It is about branding, audience expectations, genre categories and what happens when an artist’s faith is part of their identity but not the only kind of music they make.

Tori Kelly: Can You Be Christian AND a Mainstream Pop Star? is now live. Let me know your thoughts and please keep the conversation respectful.

3 weeks ago | [YT] | 13

ABBIANCA

I woke up to headlines telling me that Hailey Bieber had apparently made chicken meatballs viral, while she and Kylie Jenner were making coloured wired earphones cool again.

I yawned, started doom-scrolling and, within minutes, found myself reading variations of the same story: a new trend had supposedly been born because a celebrity had been photographed wearing, eating or using something that the rest of us had apparently decided was uncool.

And I couldn’t help thinking: when did we become so reliant on celebrities to tell us what to eat, drink, wear etc?

Because apparently a pair of wired earphones can spend a decade being deeply unfashionable, only to be resurrected the moment Hailey Bieber puts them in her ears.

And the strangest part is how quickly the story takes hold.

One celebrity wears something, a publication declares it a trend, another publication writes about the first publication writing about the trend and then TikTok picks it up, influencers recreate it and brands start selling versions of it.

And suddenly something that was sitting in your drawer three days ago is having a cultural comeback.

But maybe the interesting question isn’t whether Hailey Bieber has made wired earphones cool again.

It’s why we are so willing to let her, or anyone else with enough cultural visibility, decide that they are.

Full newsletter and my thoughts via my Substack
influencecapital.substack.com/p/who-decides-whats-…

3 weeks ago | [YT] | 21

ABBIANCA

New video 👇🏽

I’d personally love to interview Raven. I have SO many questions I’d want to ask her.

But this conversation is also a reminder of something we probably don’t talk about enough: a brand isn’t a real person.

When a character becomes such a huge part of our childhood, it’s easy to blur the lines between the person we watched on screen and the person who exists behind the character.

We grow up with them and we feel like we know them because we attach memories, nostalgia and even expectations to them.

But Raven Baxter is a character. Raven-Symoné is a person and we may like one and maybe not the other.

And separating the two matters especially when our feelings about a character start shaping how we judge the person who played them.

Please hype if you enjoyed 🙏🏽

3 weeks ago | [YT] | 4