Running a DTC brand isn’t easy, especially when supply chains get messy. That’s why I started this channel: to share practical, real-world strategies that help you protect margins, keep operations moving, and make smarter decisions in a changing market.
Here, you’ll find grounded insights, lessons from the field, and tools I’ve seen actually work for founders and operators like you. No jargon. No fluff. Just clear, actionable ideas you can take back to your business.
If you want to stay ahead of supply chain challenges and maybe even enjoy the process along the way, you’re in the right place.
Let’s make smarter moves, together.
Supply Chain Lara
The webinar was a blast!
Thank you to everyone who joined for the hour with Michael E. Gerber. A lot of you gave up an evening, and the chat was better than the hour itself at some points.
Honestly, I was nervous. You don't read a book that's sold millions of copies and then casually host the guy who wrote it. But he just taught it. All eight roles, no filler, real questions from real owners, done on time. 38 books in, more than five decades on the same mission, and he still gets on the call himself.
Michael, thank you. And thank you to Luz Delia Gerber, his wife and business partner, to Amethyst Rosenauer, their VP of Operations, and to the Move team who ran every part of this so I didn't have to.
One thing stayed with me though. He said you can't skip stages. You don't get to be at four and decide six looks more interesting.
I felt that one personally, because I've been looking at what's next instead of building what's right in front of me. "Worldwide" has been sitting in my head as the next move, while there are Filipino founders making real products right here with nobody to ask about any of this. Not because they aren't good at it. Because nobody ever showed them, and most of the people who could are busy serving brands overseas.
And I'm one of those people.
So I'm doing more here alongside the work we already do, not instead of it.
Replay's on its way if you registered, so stay tuned! 💚
1 month ago | [YT] | 0
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