Be The Answer Everywhere Buyers Search: surferseo.com
Track and improve your brand's visibility across Google and AI search engines like ChatGPT, Gemini, and Perplexity. Surfer is built for marketing & SEO teams ready for the AI era.
Don't just rank. Be the definitive answer. Surfer gives you the data and workflow to dominate traditional search and the new wave of AI engines like ChatGPT and Claude.
Search has always been about trust. But today, buyers ask ChatGPT before they Google, and check AI Overviews before they ever click a link. LLMs don't rank based on old-school keyword density — they cite based on structure, depth, and credibility.
We spent years analyzing what makes content trusted — by Google, by AI, by people who actually make decisions online. We're decoding the signals and turned it all into a repeatable, AI Search Operating System.
One Platform. One Workflow. Full Content Loop.
Surfer Academy
New webinar: Introducing Surfer MCP
What if you could just ask your AI assistant to write, optimize, and report on your content — and it actually did it?
On Sep 9, Michal Suski & Jakub Sadowski show how to connect Surfer to Claude, ChatGPT, or any MCP-capable assistant. Briefs, drafts, re-optimization, AI visibility reports, all done by asking.
📅 Wed, Sep 9 · 6 PM CET
Set a reminder 👇 surferseo.com/events/introducing-surfer-mcp/
2 weeks ago | [YT] | 0
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Surfer Academy
Three companies. Three completely different mistakes. One shared root cause.
Forbes borrowed authority it hadn't earned. HubSpot drifted away from the authority it had. A startup tried to manufacture authority with AI at a scale no human was checking.
New video breaks down all three, plus the four-question audit to check your own site.
Which of the three do you think was most avoidable?
2 weeks ago | [YT] | 0
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Surfer Academy
Most people use about 20% of Google Search Console.
The other 80% is where it gets interesting — especially now that Google has shipped the Generative AI report, the first official window into whether your pages appear inside AI Overviews and AI Mode.
Matt built our new tutorial around 12 scenarios instead of a feature tour, because nobody wakes up wanting to "learn Search Console." They wake up with a page that won't index, a traffic drop with no explanation, or a boss asking whether SEO is working.
A few things covered:
→ The regex filter that strips branded traffic out of your reporting
→ Why "Discovered" and "Crawled – currently not indexed" mean completely different things
→ Free backlink data, straight from Google
→ Reading the new Generative AI report to find which of your pages the AI already favours
Full tutorial →
1 month ago | [YT] | 5
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Surfer Academy
Small brands are beating industry giants in ChatGPT search.
Not because they have bigger budgets.
Because they understand how LLMs build associations.
One brand wrote “alternatives” pages for competitors.
Another completely renamed their category to avoid competing with the market leader.
Another even published alternatives to themselves.
And it’s working.
We studied 35 buying-intent queries across AI search platforms and found the exact patterns behind why some brands keep getting recommended.
New Surfer Academy video is live 👇
4 months ago | [YT] | 5
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Surfer Academy
Want to learn how to write SEO content that ranks in Google and AI search?
We just published a new Surfer Academy tutorial with Matt Kenyon walking through the full process step-by-step – from keyword research all the way to a published, optimized article.
Inside the video:
✨ How to match search intent
✨ Build stronger outlines faster
✨ Optimize for Google + AI Overviews
✨ Use entities and facts naturally
✨ Improve internal linking
✨ Create content that actually helps readers
It’s a practical, over-the-shoulder walkthrough inside Surfer’s Content Editor with a ton of actionable SEO advice you can apply immediately.
4 months ago | [YT] | 7
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Surfer Academy
We’re going live on YouTube in a few minutes 🔴
If you’ve been thinking about:
→ How AI is changing search
→ Whether your content shows up in ChatGPT & co.
→ How to capture high-intent traffic
This is your moment to jump in live.
🎙️ Featuring Eli Schwartz & Michal Suski
💬 We’ll be answering questions in real time
Join us here 👇
4 months ago | [YT] | 1
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Surfer Academy
Search is changing fast, and not just in Google.
Your audience is now searching in ChatGPT, Gemini, Claude… and beyond.
👉 If your content isn’t showing up there, you’re missing high-intent traffic (and conversions).
Join our free live webinar with:
🎙️ Michał Suski (Surfer)
🎙️ Eli Schwartz (Product-Led SEO expert & author)
We’ll cover:
✔️ How AI is reshaping search behavior
✔️ How to optimize content for AI search
✔️ How to build workflows that actually convert
📅 April 28
⏰ 6 PM CET / 12 PM ET / 9 AM PT
Don’t wait until your traffic drops – adapt before your competitors do!
👉 Save your spot: surferseo.com/events/optimize-for-ai-search-captur…
5 months ago | [YT] | 1
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Surfer Academy
New video is live.
In this one, we cover SEO in 2026 — from search intent and keyword research to content creation, technical SEO, link building, and AI search visibility.
And at the end, there’s a 30-day action plan so you know exactly what to do next.
Watch here:
5 months ago | [YT] | 4
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Surfer Academy
Join us next week for an AI SEO myth busting session!
Michal Suski and Steve Toth will meet again to dispel most common myths - all using data and research from the past 365 days.
Save your spot: surferseo.com/events/ai-seo-myths-busted-by-data/
6 months ago | [YT] | 0
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Surfer Academy
New on Surfer Academy 👇
How to Rank #1 in Google in 2026.
No hacks.
No guarantees.
Just the real, repeatable process behind top-ranking websites.
If you want to understand how Google rankings actually work today — this video breaks it down step by step.
Watch now:
7 months ago | [YT] | 5
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