Chase Dimond | Email Marketing
I'm Chase Dimond, the #1 email marketer on LinkedIn, ranked by Favikon, with $200M+ in attributed email revenue.
This channel is where I break down what actually works in ecommerce email marketing: the flows, campaigns, copywriting, and retention strategies behind 1 billion+ emails sent for brands.
If you run an ecommerce brand or work in email, expect practical, no-fluff breakdowns you can use the same day.
Welcome flows, abandoned cart, retention, segmentation, subject lines, and the campaigns that actually drive revenue.
New videos on email marketing and ecommerce growth regularly.
Free email marketing newsletter, 100K+ subscribers: chasedimond.com/newsletter
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Posts
Chase Dimond | Email Marketing
A museum put a one-star review on a T-shirt.
People paid to wear it.
The review: “Worst aquarium ever.”
The business: the New Bedford Whaling Museum.
Whale skeletons. No live whales.
The museum started selling the design in 2025.
This July, CBS covered the story. By the following afternoon, the museum had received 738 online orders, mostly for the “worst aquarium” merch.
What I love is that you don't have to care about whaling history to get the joke.
The shirt gives people a reason to be interested in the museum before they've ever visited.
That's a useful test for branded merch:
Would someone want to wear this if they'd never heard of your business?
3 weeks ago | [YT] | 1
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Chase Dimond | Email Marketing
5 Must-Know Marketing Lessons:
3 weeks ago | [YT] | 4
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Chase Dimond | Email Marketing
Our 7-Step Process To Create Effective Big Ideas:
3 weeks ago | [YT] | 1
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Chase Dimond | Email Marketing
The best headline ever written wasn't written.
In 1958, David Ogilvy won the Rolls-Royce account. Tiny budget. Two ad placements. It had to work.
He spent three weeks doing nothing but research. Engineering reports. Technical reviews. Factory specs.
Then he found it. Buried in a British car magazine, a quote from the technical editor:
"At 60 miles an hour, the loudest noise comes from the electric clock."
He used it word-for-word.
Sales rose 50% that year. Ogilvy later called it the best headline he ever wrote.
But he didn't write it. He found it.
The best copy is already out there - in reviews, in specs, in customer language. Your job isn't to invent. It's to notice.
3 weeks ago | [YT] | 3
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Chase Dimond | Email Marketing
Bad CTAs:
- Buy it today
- Sign up for free
- Start free trial
Good CTAs:
- Start losing weight today
- Get free copywriting tips every Monday
- Get full access for 7 days (No CC required)
Bad CTAs focus on what they have to do.
Good CTAs focus on what they get.
3 weeks ago | [YT] | 0
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Chase Dimond | Email Marketing
7 Marketing Rules Every Marketer Should Live By:
3 weeks ago | [YT] | 2
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Chase Dimond | Email Marketing
Here are 7 storytelling techniques you can leverage in your copywriting & marketing:
(bookmark this)
3 weeks ago | [YT] | 1
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Chase Dimond | Email Marketing
Cialdini’s 7 principles of persuasion:
3 weeks ago | [YT] | 2
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Chase Dimond | Email Marketing
How to write high-converting copy:
Headline → Outrageous claim
Lead → Engaging story
Body → State benefits/features
FAQ → Objection handling
CTAs → Stress the value
P.S. → Second chance to buy
Simple, not easy.
3 weeks ago | [YT] | 1
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Chase Dimond | Email Marketing
The 5 P’s of Marketing and How To Use Them:
(bookmark this)
3 weeks ago | [YT] | 2
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