TomYoungsPodcast

How to get people to follow, binge your content, and immediately want to buy everything you have...

Over the past two years, we've collected over 182,500+ unique data submissions from multi-6 and 7-fig business coaches

One metric is linked closest to cash-in-the-bank = Time-Under-Attention (aka Long Form Content View Hours)

In the past 90 days I've increased my TUA by 2,733% (28x), with zero editors, zero team, and zero script in less than 3h per week...here's how...

"Yeah but you've already got an audience!"

Richard had been stuck in sub 300 view jail - he rolled out this playbook last week and immediately had a 72.7x outlier that's pulled over 26k views in just 4 days...

Tattoo this on your forehead:

"views are vanity, hours are cash"

We've collected over 180k data submissions, and Time-Under-Attention is the supreme King Metric of Cash

Why?

Simple. Time-Under-Attention solves the biggest issue in online education right now...a lack of trust

It's how I closed over $194k in new biz last week without a single sales call...

The cool thing?

Despite what you may think, you don't need a giant media team, fancy editing, flashy animations, a script writer, or YouTube strategist...

My Time-Under-Attention exploded when I stopped focussing on all that bullshit

And started focussing on the two things that actually move the needle...

Click Through Rate (CTR) and Average View Duration (AVD)

First you've got to ask yourself WHY long form content view hours are linked so closely to cash in the bank....

There's an idea that get's floated "Binge-ers are buyers". Yeah, but WHY do people who binge, buy?

It's because long form content gives you an opportunity to SHIFT BELIEFS

And when you do that...you get people to take action and stop sitting on the fence

So, Binge-ers aren't buyers, BELIEVERS are buyers

How do we maximise Time-Under-Attention?

TUA = CTR x AVD

CTR is about the psychology of someone clicking on a thumbnail when they see it

AVD is the true needle mover - how long someone stays watching your video

Everything changed for me when I stopped just free-flowing my YouTube content, and started using this simple framework instead...

Here's how I do it....every section of a video contains a 4-part structure called C.A.P.S

Challenge an existing belief with a Big Belief Shifting Idea - this is the key to getting people to buy

Analogy - deliver the idea with a micro-story (this is how humans remember and stay engaged during a video)

Proof - give some evidence to the viewer has a reason to trust you

Statement - make it memorable with a simple Clip Line they can write down

Ally did this and had an immediate 49.7x outlier on her channel...

Remember, "views are vanity, hours are cash"

Subs: 40k + 10k = up 17k new subs in Q3

View Hours: 2,733% increase (28.3x)

Views: 4,106% increase (42x)

New Business: $374,600 in Q3 (up 33%)

And it's crazy to think that I am able to do this in less than 3h per week from idea to uploaded...one crazy return on time investment....

Check out the full video breakdown here 👉 https://youtu.be/ZUAk2IUMK38?si=4pITv...

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1 day ago | [YT] | 4

TomYoungsPodcast

If you're a business coach or mentor, and you wanna hit $100k+ months in 2027....here's exactly what I would do [validated by over 180,000+ data submissions from multi-6 and 7-figure coaches]

1 day ago | [YT] | 2

TomYoungsPodcast

How I've doubled my LTV in 12 months to collect $1.1m with fewer clients than ever:

We've doubled the business, yet work with fewer clients than ever, with over 95% renewal

Clients have renewed for their 3rd year with us, and we've got old ones now returning....which is sick

You need to stop chasing new clients and do better for longer with the ones you have...

"Yeah but you've got a big team!"

Nope, I don't have a single CSM

What we've done is built systems and implemented 10 key client success projects we highlighted at the start of the year

We've finished implementing, so here are our biggest lessons...

Tattoo this on your forehead:

"Clients leave when they run out of future"

They don't leave because the value dried up

They leave because they can't see what's next

So how do we do that?

Most online training experiences are 200 loom videos of someone reading through 20 pages Google Docs

Toss in a Skool Group and a weekly Q&A, and then charge $$$$

That's not education...that's bullshit

Worse still, once they've hoovered up the videos, there's nothing left apart for them to hit the eject button and churn

Here's the bit that keeps them....

Every hill has a dragon

Get to the top of one and there's a bigger one on the next...

Your job is to point at the next dragon before they've killed this one

Your job is to remind them that the battle might be won....but the war continues...

That's the whole game

Retention is a vision setting problem

Your clients need a road they can see ahead

Milestones they can feel - a clear Roadmap to follow

Wins named weekly - our Monday Wins submission maintains the feeling of momentum

Ann started working with me 9 months ago

We helped her pivot fully away from sales calls, until she had her first $50k month with ZERO calls....

But that's only the start...

Remember, clients leave when they run out of future....there's always another dragon to slay

She's already made $40k without any new biz this month....

How does a $100k net profit month sound, Ann? 😁

You can watch the full breakdown video of how I've done this here 👉 https://youtu.be/PSO1akto7fM?si=XOWjR...

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3 days ago | [YT] | 6

TomYoungsPodcast

Here’s my full Q3 Quarterly Business Review - all the projects, numbers and challenges with running a $1m education business aiming to scale to $6m

4 days ago | [YT] | 2

TomYoungsPodcast

Over the past 90 days I’ve 42x my views on YouTube and 28x my Time-Under-Attention (View Hours)….thats a 4,106% and 2,733% increase respectively

I’ve also added an additional $194k to the biz last week…so it’s not just vanity views

What have I changed? You’ll have to watch this video to find out…

1 week ago | [YT] | 0

TomYoungsPodcast

I have a question for you...

What do you want with your business?

Do you wanna go BIG?

Or

Do you wanna go LONG?

If you're anything like me, the idea of having a giant team to manage....

A thousand clients nipping at you in your community...

Or constantly on the hunt for new ones because you can't handle the ones you have

Is a nightmare

And when I started working with Ani earlier this year

That WAS her nightmare

200k months

15 team members

Sales calls filling the calendar

SUPER low profit

Her words

"It was financially not bad, but it was hell.'

She had enough

Fired 90% of the team, and started the rebuild

Her goal?

"My main goal was not scaling. My main goal was to do the same or less, without sales calls."

She'll admit, the first half of the year wasn't easy

Not knowing if she had enough leverage to be able to close without calls

But eventually...she had her first FULL month without calls

How has she done this?

First, she set her LAWS

What were the constraints that she was going to build within

She said, no calls

So, within that constraint, she had to build a system that would do the conversion without having to be on a Zoom call

She had to build a system that allowed Effortless Enrolment

The difference between convincing and inviting

What was that system?

I call it the One Simple Flywheel™️

It's our simple model for building a Micro-Cult Brand™️

Not a personal brand

A Micro-Cult Brand™️

Everyone's got a personal brand these days

But if you wanna make BIG bucks from a tiny audience

You need an MCB™️

And that's what you'll build if you use our One Simple Flywheel™️ model

There are now 3 days left till I close the doors to our October intake inside Scale20™️​

Join Scale20 for October 👉 linktwin.co/WkieyH

It will be the lowest cost EVER to get my 1-1 help to scale your business and build your Micro-Cult Brand™️

I'm raising the cost next month for the first time in over a year by 2k

Have a banging weekend!

-TY

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1 week ago | [YT] | 0

TomYoungsPodcast

Most experts think branding is about logo design, colours on their landing pages, or even fonts on their IG carousels....

But it's actually about just ONE thing....triggering emotion

I break down how to do that in this new vid

2 weeks ago | [YT] | 2

TomYoungsPodcast

Over the past year I've helped Josh launch and grow his mentoring business for accountants to $152k per year....and he runs it on only ONE day per week.... and without having to get on sales calls

He's got his own accountancy practice to manage as well, so he can only run it on limited time each week

In this video, we do a full business audit to showcase how he's done it...

1 month ago | [YT] | 1

TomYoungsPodcast

Over the past 9 months we've been helping Ani transition her business into a totally new type of beast...

She fired most of her team, and decided to re-build her business in a totally different way

Fast forward to today, after we helped her build our her One Simple Flywheel™️, she's recently just done her first $50k month with ZERO sales calls

Here's a deep dive break down into exactly how she's done it....

1 month ago | [YT] | 5

TomYoungsPodcast

I'm looking for just a handful of online experts who'd like my help to turn their business into a Micro-Cult Brand™️

Whether it's your first or next $20k monthly goal...all the way to 7-fig per year

In Scale20™️, I work 1-1 with our members to implement our One Simple Flywheel™️ growth model​

It's how I've 10x my business to over $1m per year without all the BS most experts do

No sales calls = empty calendar

No big team = big profits

No douchebag clients = work IS play

I only work with a handful of new experts each month, we've only got 4 spaces left

We've validated the model in 30+ countries, and in English, Spanish, French, Portuguese, Dutch, Norwegian, Arabic, Greek, Hebrew, Italian and German languages!

Here's some of what you actually get when you join:

✅ Your One Simple Flywheel™️ installed into your business…the four critical systems that turn followers → leads → customers $ → clients $$ → case studies $$$

✅ The exact Zero-Call Close™️ enrolment process my members use to close high-ticket deals from their phone

✅ The $20k Sprint Cash Menu...10 validated cash playbooks designed to cover your entire first phase in Scale20™️

✅ Your own personalised TomAI...a 24/7 coach that knows your offer, your numbers, your context…never asleep, never too busy

✅ A suite of Claude Agents plus your own Research Agent…so you can cancel the expensive content tool subscriptions

✅ 6m+ data points from multi-6 and 7-fig educators telling you exactly what to focus on next...data-backed consulting, not "this worked for me so it'll work for you"

✅ Quarterly Mission Cycles: our entrepreneurship rhythm that helpes you swap chaos for cadence

✅ Direct access to me and my team in Slack (yes…actually me) - your own C-suite without the C-suite payroll

✅ Weekly Skills and Strategy Masterclasses, monthly AI workshops, and industry expert guests every quarter

And here's what you WON'T get:

❌ 17 weekly group calls listening to other people's bullshit
❌ A 500+ video course of me reading through Google Docs
❌ Guesswork dressed up as mentorship…we actually track YOUR numbers
​
Click this link to see if this is for you​ 👉 linktwin.co/WkieyH

​DM me "77" on Instagram if you'd like the private invite to join us 👉 linktw.in/rUecOk

-TY

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1 month ago | [YT] | 6