Jordan Platten

No Co-Founder. No Blueprint. 180 Staff 🚀

This week on Agency Giants, I sit down with Adam Clyne, founder of Coolr, one of the biggest social agencies in the UK.

He started it on his own in 2017.

Nine years later, he’s got close to 180 employees, a New York office & clients like Burger King, Samsung, Pepsi & Lidl.

Full episode is live now 👇
https://youtu.be/mJckU99Ub-s

Here’s what you’ll discover:

• How landing Burger King put Coolr on the map, & why they’re still with their agency nine years later

• How they went from a tiny team to writing Pepsi’s global social strategy

• What he really thinks about AI-native agencies coming for his market

• What he’d do differently if he started again today

If you’re building an agency on your own right now, this one’s for you!

2 days ago | [YT] | 17

Jordan Platten

No Co-Founder. No Blueprint. 180 Staff 🚀

This week on Agency Giants, I sit down with Adam Clyne, founder of Coolr, one of the biggest social agencies in the UK.

He started it on his own in 2017.

Nine years later, he’s got close to 180 employees, a New York office & clients like Burger King, Samsung, Pepsi & Lidl.

Full episode is live now 👇
https://youtu.be/mJckU99Ub-s

Here’s what you’ll discover:

• How landing Burger King put Coolr on the map, & why they’re still with their agency nine years later

• How they went from a tiny team to writing Pepsi’s global social strategy

• What he really thinks about AI-native agencies coming for his market

• What he’d do differently if he started again today

If you’re building an agency on your own right now, this one’s for you!

3 days ago | [YT] | 3

Jordan Platten

They started an agency with zero clients. On purpose.

Then they turned down a huge account. No pitch needed.

A few years later, Amazon handed them the Super Bowl.

Lucky Generals became the first British agency ever to win the public vote for best ad at the Super Bowl.

I asked co-founder Andy Nairn how.

His answer wasn’t what I expected.

And the best new business move they ever made? It wasn’t outbound, or ads.

It was something most agency owners would never think of.

Watch the full episode now 👉 https://youtu.be/ryRw2zqIPYs

2 weeks ago | [YT] | 21

Jordan Platten

They started an agency with zero clients. On purpose.

Then they turned down a huge account. No pitch needed.

A few years later, Amazon handed them the Super Bowl.

Lucky Generals became the first British agency ever to win the public vote for best ad at the Super Bowl.

I asked co-founder Andy Nairn how.

His answer wasn’t what I expected.

And the best new business move they ever made? It wasn’t outbound, or ads.

It was something most agency owners would never think of.

Watch the full episode now 👉 https://youtu.be/ryRw2zqIPYs

2 weeks ago | [YT] | 1

Jordan Platten

Today's guest runs a web design agency with 100+ developers!

But if he started today? One man. No team. Just AI

Gautam Khorana, the co-founder of Seahawk Media, shares with us:

• The $60 a month AI tool he’d give any broke founder to start making money tomorrow

• Why “pinch and zoom” websites are the easiest clients you’ll ever find

• How he builds recurring revenue with maintenance plans from $49 to $600/mo

• Why he thinks AEO is massively overhyped (spicy one, this)

• Programmatic SEO, crawl budgets & why going slow wins

Trust me, if you run an agency & you’re not utilising a single AI tool we mention in this episode... this is your wake-up call!

Watch now 👇
https://youtu.be/Iw9q1as0Hzk

3 weeks ago | [YT] | 18

Jordan Platten

Today's guest runs a web design agency with 100+ developers!

But if he started today? One man. No team. Just AI

Gautam Khorana, the co-founder of Seahawk Media, shares with us:

• The $60 a month AI tool he’d give any broke founder to start making money tomorrow

• Why “pinch and zoom” websites are the easiest clients you’ll ever find

• How he builds recurring revenue with maintenance plans from $49 to $600/mo

• Why he thinks AEO is massively overhyped (spicy one, this)

• Programmatic SEO, crawl budgets & why going slow wins

Trust me, if you run an agency & you’re not utilising a single AI tool we mention in this episode... this is your wake-up call!

Watch now 👇
https://youtu.be/Iw9q1as0Hzk

3 weeks ago | [YT] | 5

Jordan Platten

I've spent 8 years & millions of dollars testing every way there is to get clients.

It's made me well over $10M in revenue.

So I put the top strategies on a tier list, from "unfair" right down to "avoid."

Watch the full breakdown here 👇
https://youtu.be/SgeJoDWc_9U

I ranked them on the only two things that actually matter:

• What a client costs you to get
• How quickly it makes you money

Here's what surprised people most.

The channel almost every business relies on didn't even make the top half.

And the 4 strategies at the very top? They're the cheapest ones on the whole board. Some are basically free.

So why isn't everyone doing them?

Because they're uncomfortable. That's it. That's the only reason.

There's no secret AI tool being kept from you.

The best ways to get clients aren't hidden. Most people just skip them because they'd rather stay sat behind a laptop.

In the video, I cover:

• The 4 strategies I put in "unfair" (and why they work)
• My one rule before you spend a penny on paid
• The real conversion numbers for every channel

Pick one from the top tier. Give it 90 days, not a week!

Trust me, you'll be ahead of most of your competitors.

1 month ago | [YT] | 15

Jordan Platten

I've spent 8 years & millions of dollars testing every way there is to get clients.

It's made me well over $10M in revenue.

So I put the top strategies on a tier list, from "unfair" right down to "avoid."

Watch the full breakdown here 👇
https://youtu.be/SgeJoDWc_9U

I ranked them on the only two things that actually matter:

• What a client costs you to get
• How quickly it makes you money

Here's what surprised people most.

The channel almost every business relies on didn't even make the top half.

And the 4 strategies at the very top? They're the cheapest ones on the whole board. Some are basically free.

So why isn't everyone doing them?

Because they're uncomfortable. That's it. That's the only reason.

There's no secret AI tool being kept from you.

The best ways to get clients aren't hidden. Most people just skip them because they'd rather stay sat behind a laptop.

In the video, I cover:

• The 4 strategies I put in "unfair" (and why they work)
• My one rule before you spend a penny on paid
• The real conversion numbers for every channel

Pick one from the top tier. Give it 90 days, not a week!

Trust me, you'll be ahead of most of your competitors.

1 month ago | [YT] | 37

Jordan Platten

"We had a client worth £1 million, & we sacked them." 🔥

This week on Agency Giants, I sat down with Kelly, founder of KVA.

She started the agency in the back bedroom of a tiny flat, on maternity leave, with £100 in the bank.

Over a decade later, KVA is one of the UK's top digital transformation agencies & one of the 50 Most Inspiring Places to Work in the UK.

But it's not been a smooth ride. Trust me.

Almost overnight, revenue dropped from £300K a month to £20K. She was losing £100K+ a month & had no choice but to pivot.

So she rebuilt the agency around a fully agentic AI workforce, trained by her senior team, & cut her prices in half.

Full episode 👉 https://youtu.be/s1n9Zm1dq_4

In this episode, you'll discover:

• Why Kelly thinks the agency model as we know it is dead

• How she replicated every role in the agency with AI agents (& why the ones you buy online aren't fit for purpose)

If you're still celebrating headcount, you need to listen to this one.

1 month ago | [YT] | 21

Jordan Platten

"We had a client worth £1 million, & we sacked them." 🔥

This week on Agency Giants, I sat down with Kelly, founder of KVA.

She started the agency in the back bedroom of a tiny flat, on maternity leave, with £100 in the bank.

Over a decade later, KVA is one of the UK's top digital transformation agencies & one of the 50 Most Inspiring Places to Work in the UK.

But it's not been a smooth ride. Trust me.

Almost overnight, revenue dropped from £300K a month to £20K. She was losing £100K+ a month & had no choice but to pivot.

So she rebuilt the agency around a fully agentic AI workforce, trained by her senior team, & cut her prices in half.

Full episode 👉 https://youtu.be/s1n9Zm1dq_4

In this episode, you'll discover:

• Why Kelly thinks the agency model as we know it is dead

• How she replicated every role in the agency with AI agents (& why the ones you buy online aren't fit for purpose)

If you're still celebrating headcount, you need to listen to this one.

1 month ago | [YT] | 10