Amazon Advertising Playbook — Full Course (English) | SMEMinds

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SMEMinds | 51 videos | Updated 1 week ago

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Amazon Ads / Amazon PPC full course in English — all 48 lessons of the SMEMinds Amazon Advertising Playbook, in order: Amazon ads foundations & retail readiness, Sponsored Products (keyword research, match types, auto & manual campaigns, negative keywords), Sponsored Brands & Sponsored Display, bidding strategy & budgets, ACOS / ROAS / TACOS metrics & reports, Amazon DSP & Amazon Marketing Cloud (AMC), product launch & seasonal ads (Prime Day, Great Indian Festival), and scaling with automation & AI. Built for Amazon India sellers. Playbook: playbook.smeminds.com/playbooks/amazon-advertising

2:43

Amazon Ads India Explained — Is Amazon Advertising Worth It? | Lesson 1.1

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2:34

How Amazon Ads Work — Auction, Ad Types & Marketing Funnel | Lesson 1.2

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2:38

Retail Readiness Before Amazon PPC — Don't Waste Ad Spend | Lesson 1.3

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2:45

Amazon Listing Optimization for Lower ACOS — Conversion Rate | Lesson 1.4

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2:41

Amazon Organic Ranking & PPC Flywheel — Keyword Indexing | Lesson 1.5

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2:42

Amazon Ads Account Setup — Seller vs Vendor, Console, Billing & GST | Lesson 1.6

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2:33

Amazon Sponsored Products Ads Tutorial — Campaign Anatomy | Lesson 2.1

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2:45

Amazon PPC Keyword Research & Match Types — Broad vs Phrase vs Exact | Lesson 2.2

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2:43

Amazon Auto Campaign Strategy — Harvest Winning Keywords | Lesson 2.3

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2:39

Amazon Manual Campaign — Keyword & ASIN Product Targeting | Lesson 2.4

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2:51

Amazon Negative Keywords — Search Term Report Cleanup | Lesson 2.5

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2:37

Amazon PPC Campaign Structure & Portfolios — Scalable Setup | Lesson 2.6

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2:52

Amazon Sponsored Brands Ads — Headline, Store Spotlight & Collection | Lesson 3.1

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2:44

Amazon Sponsored Brands Video Ads — Creative That Converts | Lesson 3.2

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2:46

Amazon Brand Store Design — Build a Store That Sells | Lesson 3.3

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2:57

Amazon Sponsored Display Ads — Audience & Contextual Targeting | Lesson 3.4

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2:53

Amazon Retargeting with Sponsored Display — Defend Your Listings | Lesson 3.5

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2:50

Amazon Posts, Brand Tailored Promotions, Coupons & Deals | Lesson 3.6

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2:50

Amazon PPC Bidding Strategy — Dynamic Bids, Fixed & Placement | Lesson 4.1

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2:45

Amazon PPC Automation — Rule-Based & AI Bidding, Budget Rules | Lesson 4.2

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2:50

Amazon Ads Budget Planning — How Much to Spend on Amazon PPC | Lesson 4.3

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2:49

Amazon Placement Optimization — Top of Search vs Product Pages | Lesson 4.4

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2:50

Amazon PPC Campaign Structure — SKAG vs Theme, Naming Conventions | Lesson 4.5

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2:43

Amazon PPC Dayparting & Budget Pacing — Stop Running Out of Budget | Lesson 4.6

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2:59

ACOS vs ROAS vs TACOS Explained — Amazon Ads Metrics | Lesson 5.1

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2:51

Amazon New-to-Brand Metrics & Incrementality — Real Ad Impact | Lesson 5.2

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2:44

Amazon Ads Reports Explained — Search Term, Placement & Targeting | Lesson 5.3

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2:43

Amazon Brand Analytics — Search Query Performance (SQP) Explained | Lesson 5.4

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2:45

Amazon Ads Dashboard — Weekly PPC Optimization Routine | Lesson 5.5

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3:00

Amazon PPC Audit — Why Your ACOS Is High (Root-Cause Fix) | Lesson 5.6

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2:48

Amazon DSP Explained — Programmatic Ads, Audiences & Inventory | Lesson 6.1

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2:45

Amazon DSP Campaign Planning — Creative, Deals & Measurement | Lesson 6.2

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2:44

Amazon Marketing Cloud (AMC) Explained — Clean-Room Analytics | Lesson 6.3

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2:42

Amazon Marketing Stream — Real-Time PPC Optimization | Lesson 6.4

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2:50

Amazon Attribution — Track Google, Instagram & External Traffic | Lesson 6.5

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2:56

Amazon Full-Funnel Advertising — Sponsored Ads, DSP & AMC Together | Lesson 6.6

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2:50

Amazon Product Launch Strategy — PPC for a New Product | Lesson 7.1

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2:48

Rank on Amazon Page 1 with PPC — Keyword Ranking Strategy | Lesson 7.2

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2:42

Amazon Brand Defense Ads — Protect Your Brand Keywords | Lesson 7.3

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2:45

Amazon Competitor Targeting — ASIN Conquesting Strategy | Lesson 7.4

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2:48

Prime Day & Great Indian Festival Ads Strategy — Seasonal PPC | Lesson 7.5

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2:39

Amazon Advertising Calendar India — Plan 12 Months of Campaigns | Lesson 7.6

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2:55

Profitable Amazon PPC — TACOS, Break-even ACOS & True Profit | Lesson 8.1

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2:48

Scale Amazon Ads from ₹1 Lakh to ₹1 Crore — Scaling Framework | Lesson 8.2

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2:45

Amazon PPC Automation at Scale — Rules, Bulk Operations & Bulksheets | Lesson 8.3

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2:48

Best Amazon PPC Software & AI Tools — Helium 10, Perpetua, Pacvue | Lesson 8.4

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2:48

Amazon Global Advertising — Run Ads Across Marketplaces | Lesson 8.5

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2:51

Amazon PPC Specialist Roadmap — 90-Day Ads Mastery Plan | Lesson 8.6

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1:52

Is Your Listing Ready for Amazon Ads? The Retail Readiness Score (31 → 95) | Lesson 1.3

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2:05

Amazon Ads India: Find Your Break-even ACOS Before You Spend ₹1 | Lesson 1.1

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1:57

How the Amazon Ads Auction Really Works (Bid × Relevance) + How to Set Your Bid | Lesson 1.2

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