Watch on YouTube
(Embed)
36,209
1,498
Genre: Education
License: Standard YouTube license
Family friendly? Yes
Shared August 16, 2026
The creative process of logo design and rebranding jobs often goes unnoticed or unshowcased. So I was really glad to see the design team at Instagram shared some of the other wordmark logo variants they workshopped before landing on the new Instagram logo. Of course, they didn’t land on these for reasons, but I thought it would be fun to reach out to a bunch of designer friends and ask them to rank their favorites. While the top 3 had a lot of popularity, it was surprising to hear how different how many opinions the graphic designers in my life had. Between typography, aesthetics, filters, effects, and everything inbetween.
But do you agree?
