Hi, I'm Shruti. I make content on personal finance and entrepreneurship, the kind of stuff I wish someone had told me when I was starting out.
I'm the founder of Naarica, a sustainable period care brand, a Forbes 30 Under 30 Asia 2026 honoree, and a finance and entrepreneurship creator with 200K+ followers on Instagram.
This channel is for Indian professionals in their 20s and 30s who want to build real money, a real career and a life they actually chose. Expect direct, data-led breakdowns with ₹ numbers, side hustle and income ideas, money mindset, and honest lessons from working across six countries and four startups.
I started this channel in 2020, during the pandemic, and everything here comes from what I've learned since: from ESSEC to consulting side hustles to building Naarica from scratch.
New videos on money, business and career growth.
Subscribe, and follow me on Instagram for daily money content: @byshrutic
Shruti Chand
poured my heart out 🙌🏼
1 week ago | [YT] | 0
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Shruti Chand
life update
1 week ago | [YT] | 0
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Shruti Chand
Season 2 of my life
1 year ago | [YT] | 2
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Shruti Chand
If you're a study-abroad student aspirant, at which stage (amongst the one listed below) are you right now?
3 years ago | [YT] | 2
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Shruti Chand
Hey guys, please let us know what is the kind of content that you're expecting from us?
3 years ago | [YT] | 2
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Shruti Chand
Hello everyone! To make our study-abroad student community more interactive, please vote below so that we can create better and relevant content for you :)
Which one these categories do you all into?
3 years ago | [YT] | 4
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Shruti Chand
Have you watched this video yet? This was made 2 years back when I was still in my first year of education.
Super thrilled to spill some beans, I will be uploading the PART II of this video with my perspective now that I have already graduated and worked in France! ;) STAY TUNED!! (Hint: 8th September is D-Day)
4 years ago | [YT] | 2
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Shruti Chand
Hello everyone,
Here is a video about part time jobs that can help you earn extra money (+ will look good on your CV)
4 years ago | [YT] | 5
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