Hi, I'm Shruti. I make content on personal finance and entrepreneurship, the kind of stuff I wish someone had told me when I was starting out.
I'm the founder of Naarica, a sustainable period care brand, a Forbes 30 Under 30 Asia 2026 honoree, and a finance and entrepreneurship creator with 200K+ followers on Instagram.
This channel is for Indian professionals in their 20s and 30s who want to build real money, a real career and a life they actually chose. Expect direct, data-led breakdowns with ₹ numbers, side hustle and income ideas, money mindset, and honest lessons from working across six countries and four startups.
I started this channel in 2020, during the pandemic, and everything here comes from what I've learned since: from ESSEC to consulting side hustles to building Naarica from scratch.
New videos on money, business and career growth.
Subscribe, and follow me on Instagram for daily money content: @byshrutic
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