The STEM-designated Master of Marketing Research (MMR) program at the University of Georgia Terry College of Business was the first of its kind. In 1979, we saw the need for high-caliber marketing researchers and so, in conjunction with some of the leading marketing professionals in the field, our faculty developed an 11-month program focused on real-world consumer insights and marketing research problems .
Our MMR program is one of the top programs for developing skilled marketing research professionals and executives, and has more graduates than any other program.
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