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EVENT ABOUT IT: Event Marketing & Business Growth
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Struggling to make events drive business growth?

Welcome to Event About It, the podcast for event-led growth.

Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party.

Join us every Friday:
• 1st/3rd: Event strategy, stories and “Vent of the Week.”
• 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue

Stop guessing. Start growing.

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48:51

Is Zero-Click Search the End of Event SEO?

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 week ago

5 views

18:23

Should You Gate Your Event Agenda or Give It Away?

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 2 weeks ago

13 views

45:00

Can You Vibe Code Your Way to Real Event Technology?

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 3 weeks ago

4 views

21:35

Should Your Event Team Report to Demand Gen Instead of Marketing?

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 month ago

15 views

57:39

Which 4 Numbers Do Executives Actually Want From Your Event?

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 month ago

30 views

25:22

The Event ROI Question Every CRO Asks and Nobody Preps For

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 month ago

179 views

14:46

Event Creator Programs: Are You Paying for Reach, Content, or Influence?

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 month ago

47 views

47:12

The Event Content Lifecycle Nobody Teaches You

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 2 months ago

52 views

33:45

Wi-Fi Disaster That Broke The Event Strategy

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 2 months ago

81 views

47:15

Is Everything You Know About Gen Z at Events Wrong?

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 2 months ago

57 views

17:14

Trust is Broken. Cvent bet a billion it isn’t

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 2 months ago

51 views

55:06

When Events Become a GTM Motion, Not Just Marketing

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 3 months ago

5 views

27:14

How to Turn Event Data Into Buying Signals

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 3 months ago

3 views

36:00

How to Innovate Without Inventing

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 3 months ago

8 views

13:30

5 Event Strategy Problems Nobody's Naming

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 4 months ago

15 views

46:18

AFTER SHOW: How to Measure Event ROI Without Faking It

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 4 months ago

9 views

37:27

What Actually Drives Pipeline at B2B Events

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 4 months ago

7 views

57:30

After Show: Event ROI, Relationship Capital & Did She Actually Cancel Christmas?

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 4 months ago

9 views

24:36

Your Attendee Experience Is Being Graded By Someone Who Never Filled Out Your Survey

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 5 months ago

24 views

45:32

AFTER SHOW: The Business Side of Events Nobody Talks About with Stuart Ruff-Lyon

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 5 months ago

21 views

22:01

When Hackers Hold Your Conference for Ransom with Stuart Ruff-Lyon

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 5 months ago

29 views

38:54

Why "Great Exposure" Is the Biggest Lie in Events with Beth Nydick

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 5 months ago

13 views

32:39

What No One Tells Speakers About Surviving the Stage with Beth Nydick

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 6 months ago

6 views

43:56

The Missing Link Between Event Content and Sponsor Renewals

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 6 months ago

8 views

9:07

1 Year Anniversary Bonus Episode

EVENT ABOUT IT: Event Marketing & Business Growth

0 views

13:53

The Real Reason Your Event Content Never Gets Used

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 6 months ago

12 views

21:17

22 AFTER SHOW The Event Marketing Question CEOs Should Be Asking with Devin Bramhall

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 6 months ago

14 views

21:27

22 Why Event Content Fails (And What Actually Drives Growth) with Devin Bramhall

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 6 months ago

9 views

34:02

21 AFTER SHOW The Hidden Reason Trade Shows Underperform for B2B Teams with Martin Fretwell

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 7 months ago

3 views

23:40

21 The Event Strategy Mistake Most B2B Teams Keep Repeating with Martin Fretwell

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 7 months ago

7 views

36:34

20 AFTER SHOW What Skills Gap Exists Between Events and Marketing? with Kati Quigley

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 7 months ago

13 views

21:44

20 Why Going Wide Beats Climbing the Career Ladder w/ Kati Quigley

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 8 months ago

30 views

50:31

AFTER SHOW: Why Loving Your Job Can Still Leave You Questioning Everything

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 8 months ago

19 views

25:35

The Truth About Event Revenue No One Puts In The Brochure with Carly Heideger #eventprofs

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 8 months ago

29 views

5:47

Your First Job in Events Says Everything About You 👀

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 8 months ago

0 views

9:55

Beyond The Hype: What 2026 Trend Reports Actually Mean

EVENT ABOUT IT: Event Marketing & Business Growth

0 views

46:03

18 Overwhelmed by Event Trends? How to Decide What Actually Drives ROI

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 10 months ago

17 views

51:57

17 How Do You Recover From Burnout in the Events Industry? w/Morgan Prewitt

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 10 months ago

12 views

26:44

17 Is Five Hours Enough to Save A Show? w/Morgan Prewitt

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 10 months ago

23 views

15:42

2025 Expo Expo - Youtube

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 10 months ago

36 views

42:01

16 AFTER SHOW Is Your Event Content Helping Attendees or Overwhelming Them? w/ Dr. Kristin Malek

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 10 months ago

17 views

26:34

16 What If Your Event Was Designed For the Brain, Not the Budget? with Dr. Kristin Malek

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 10 months ago

24 views

26:22

15 AFTER SHOW - Do You Really Need a CMP to Level Up in the Events Industry? with Jessie Smith

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 11 months ago

17 views

19:51

15 What Happens When the Sprinklers Crash the Party? with Jessie Smith

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 11 months ago

3 views

53:12

14 AFTER SHOW Is Your Event Too Safe to Succeed? with Marc Ghafoori

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 11 months ago

11 views

28:40

14 Can You Survive an Event Move-Out When the Only Elevator Breaks? With Marc Ghafoori

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 11 months ago

20 views

56:41

IMEX America Uncensored: The Real, The Ridiculous & The ROI | Event About It Bonus Episode

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

27 views

39:29

13 AFTER SHOW Can You Deliver a VIP Event on a General Admission Budget? With Neen James

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

6 views

30:27

13 Would Your Speaker Survive A Fire Alarm Mid-Event? with Neen James

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

9 views

25:11

12 AFTER SHOW What Data Do CEOs Actually Care About from Event Planners? with Johnnie White

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

13 views

25:46

12 Can You Host a Symposium Without Power? Asking for 250 Guests. with Johnnie White

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

47 views

27:59

11 Was That a Safety Plan or a Seinfeld Episode? with Joe Federbush

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

4 views

27:59

11 AFTERSHOW How Do You Survive the Chaos of On-Site Event Marketing? with Joe Federbush

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

3 views

25:00

10 Did a Palm Tree Just Sink Our Event Activation? with Cat McDevitt

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

11 views

25:04

09 Would You Sleep Inside a Box to Keep Your Event Together? with Steven Evans

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

9 views

10:26

09 AFTER SHOW How Do You Build a Festival From Scratch? with Mark Lopez

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

3 views

31:17

08 AFTER SHOW Are You Designing Events for Humans or Your Dashboard? with Mark Kilens

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

27 views

20:09

08 What Do You Do When the Keynote Derails — and So Does the Vibe? with Mark Kilens

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

7 views

53:42

07 AFTER SHOW Should You Always Take the High Road? or Take the Mic? with Sarah Soliman

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

42 views

27:24

07 Is the Event World Too Afraid to Actually Innovate? with Sarah Soliman

EVENT ABOUT IT: Event Marketing & Business Growth

Shared 1 year ago

87 views

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