General G is a reggae and rub-a-dub artist who began his musical journey in 2009. In 2010, he co-founded the Haifa-based sound system Easy Rider alongside Little Madley, Guma Ranks, and Mentor Irie.

Over the years, the crew evolved into the Trilion project, releasing two albums - the first in 2017 and the second in 2022 - establishing their place in the reggae scene.

Today, General G works with various producers, focusing on rub-a-dub, early dancehall, and 80s–90s ragamuffin influences. His sound blends authentic roots energy with a modern edge, creating music that connects deeply with both the dancefloor and reggae culture.

His biggest hit, “Change,” took a slightly different direction, leaning toward a more modern dancehall sound with autotune elements. The track received airplay on BBC radio and was played extensively on stations worldwide, with Ricky Trooper championing it through countless spins.