Build a consumer products brand that commands attention and wins with consumers.
I’m Lesley, and for more than 20 years I’ve led marketing for brands at L’Oréal, Procter & Gamble, Revlon and Philips.
Today, through Brand Botany, a Fractional CMO consultancy, I work with emerging, growth-stage and middle-market consumer brands with serious ambitions and no intention of blending in. I help them compete and win through decisive strategies and disciplined execution.
On this channel, you’ll learn how to make smarter marketing decisions, compete in crowded categories and build a consumer brand that breaks through and scales.
Topics include:
• Brand Strategy & Positioning
• Marketing That Builds Demand
• Innovation & Portfolio Strategy
• Retail Growth & Distribution
• Go-to-Market Strategy
• Marketing Leadership & Organizational Readiness
Lesley McIntosh
When emerging brands start thinking about retail, the conversation usually jumps straight to the biggest names: Walmart, Target, Whole Foods, Sephora.
But there’s an entire part of the retail landscape that many brands overlook. And it’s much bigger than you might think.
Watch the full video here → https://youtu.be/na9JbmpyqB4
In my latest video, I explore independent retail, why it can be a smart part of your growth strategy, where to find the right opportunities, and what it takes to succeed once a retailer says yes.
Sometimes the opportunity you’re looking for is much closer than you think.
Watch here 👇
https://youtu.be/na9JbmpyqB4
1 week ago | [YT] | 1
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Lesley McIntosh
Getting into Sephora, Ulta or Target is a dream for many emerging beauty brands. But what happens after you get the “yes”?
▶️ Watch: The Retail Trap Sinking New Beauty Brands
https://youtu.be/OvjKoW_Ko9s?si=MWQYD...
National retail can bring reach, credibility and significant growth potential. But it can also require more capital, stronger operations and a very different way of running the business than many newer brands anticipate.
In "The Retail Trap Sinking New Beauty Brands", I unpack some of the realities that can get overlooked in the excitement of landing a major retail partner, and why I believe timing matters.
While I focus on beauty in this video, many of the considerations apply across consumer categories.
If national retail is on your radar, this is worth thinking about before you make the leap.
Watch here 👇
https://youtu.be/OvjKoW_Ko9s?si=MWQYD...
1 week ago | [YT] | 1
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Lesley McIntosh
The DTC playbook can get a brand started. But what helps it keep growing?
Paid social. Email. Creators. Automation. These are important, but they can easily become the everyday rhythm of the business.
At some point, emerging consumer brands need to create moments that give people a reason to pay attention.
In my latest video, I share a 5-step approach for building marketing moments that can have an outsized impact, even when you don’t have an outsized budget.
WATCH: Beyond the DTC Playbook: How to Build Marketing Moments That Fuel Growth https://youtu.be/TbgT4P3U1HQ
3 weeks ago | [YT] | 1
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