Build a consumer products brand that commands attention and wins with consumers.

I’m Lesley, and for more than 20 years I’ve led marketing for brands at L’Oréal, Procter & Gamble, Revlon and Philips.

Today, through Brand Botany, a Fractional CMO consultancy, I work with emerging, growth-stage and middle-market consumer brands with serious ambitions and no intention of blending in. I help them compete and win through decisive strategies and disciplined execution.

On this channel, you’ll learn how to make smarter marketing decisions, compete in crowded categories and build a consumer brand that breaks through and scales.

Topics include:

• Brand Strategy & Positioning
• Marketing That Builds Demand
• Innovation & Portfolio Strategy
• Retail Growth & Distribution
• Go-to-Market Strategy
• Marketing Leadership & Organizational Readiness