Hey — I’m Hobi Michalec, Co-Founder of Lumis.

If you’re here, you’re likely trying to buy a domain name that’s already taken — and the timing matters. Launches, rebrands, investors, momentum… it’s rarely just a domain.

This channel is where I share real insight into how domain acquisition actually works — the strategy, negotiations, and conversations that often happen late at night with founders and VCs trying to make the right decision.

We cover topics like:

• How to buy a domain someone already owns
• What premium domains are really worth
• How domain negotiations work
• When to hire a domain broker
• Common mistakes that kill leverage
• Domain acquisition strategy for startups

At Lumis, we help companies acquire premium domains through professional, discreet negotiation built on trust and relationships.

If you’ve searched “domain is taken” or “buy premium domain,” you’re in the right place.

— Hobi