Incentive Plan||Meaning||Characteristics||Feature of sound plan||Advantages|Financial||Non-Fanancial

Executive Compensation||Meaning||Elements||Feature||Principles||Factors affecting||MBA||BBA||

HR Audit||Meaning||Objectives||Advantages||Limitations||Areas||HRM||MBA||

Outplacement||Meaning||Types||Advantages||Limitations||How to select||MBA||

Potential Appraisal||Meaning||Purpose||Advantages||Limitations||Steps or Process||MBA||

Green Marketing||Meaning|| Reasons||Advantages||Limitations||Types Of Customer||MBA||

Soil Erosion||Meaning||Causes||Impacts||Preventive Measures||Process||Disaster Management||

Long term sources of capital||Meaning||Types||Advantages||Equity||Preference||Debt||MBA||

Demand Forecasting||Meaning||Significance||Factors influencing||Methods||MBA||BBA||

Decision Making||Meaning||Characteristics||Process||Techniques||MBA||BBA||

Corporate Governance||Meaning||Characteristics||Importance||Models||Theories||MBA||

Leadership||Meaning||Feature||Qualities||Styles||Manager VS Leader||Importance||MBA||BBA||

Corporate Social Responsibility||Meaning||Nature||Need||Implementation||Types||CSR||MBA||

Executive Development||Meaning||Characteristics||Objectives||Process||HRM||MBA||BBA||

Negotiation||Meaning||Types||Integrative||Distributive||Third-party||Advantage||Limitations||Factors

Conflict||Stages||Types||Levels||Intra & Inter- Personal||Intra & Inter-group||Causes||Resolving||

Ethics In Performance Management||Objective||Ethical Principle||Ethical Issues||Strategies||

Employee Promotion||Meaning||Objectives||Types||Basis||Advantages||Issues||Performance Linked||

Performance Counselling||Meaning||Process||Objectives||Functions||Tips||Conditions||PM||

Career Planning||Meaning||Process||Objectives||Characteristics||Importance||Limitations||

Performance Linked Remuneration||Meaning||Objective||Limitations||Process||Merhods||Advantages||

Corporate Advertising||Meaning||Problem||Advantages||Objectives||Types||Measuring Effectiveness

Personal Development Plan||Meaning||Objective||Process||Benefits||Tools||Characteristics||MBA||

Global Marketing||Process||Advantages||Issues||Methods||Strategies||Decision||Ethical issues||

Reward System||Meaning||Objective||Designing||Criteria||PM and Reward||Contingency Reward||

Value Based HRM||Meaning||Characteristics||Relevance||Value Based Management||Advantages||Need||

360 Degree Performance Appraisal||Meaning||Objectives||Advantages||Disadavntages||PM||

Indian Culture||Meaning||Features||Significance||Wisdom||Characteristics||Culture and wisdom||

Human Values||Meaning||Characteristics||Significance||Heart and Mind Purification Methods||CSR||

Business Network Analysis||Meaning||Component||Types||Members||Significance||Information||Unit-1||

Values at workplace||Values of Manager||Employees Values||Values and Skills relationship||Benefit

Unconventional Promotion Methods||Marketing Communication Budgeting||Process||Method||Factors||IMC

Vedic Literature And Values||Value Based System||Objectives||Types Of Values||CSR||

Direct Marketing||Objectives||Approach||Media||Advantages||Disadvantages||UNIT-4||

Spritual Values||Meaning||Characteristics||Types of spritual value||Reason of growth||Criticism||

Ethical Values||Types||Classification||Characteristics||Formation Of Values||Stages||CSR||

Integrated Marketing Communication||Key Components||Process Of Integrated Marketing||UNIT-4

Law Of Karma||Meaning||Types||Advantages||Disadavntages||Kinds||CSR||

Indian Education System||Gurukul System||Medival Education System||Modern Education||Achievement||

Relationship Marketing||Strength||Breadth||Composition||Quality||Business To Business||UNIT-4/2

Learning||Meaning||Characteristics||Process||Principles||Role or Significance||CSR||

Relationship Communication||Meaning||Process||Key Factors||Coordination||Types||Strategies||UNIT-4

Holistic Approach To Personality||Sources||Qualities||Dimensions||Significance||CSR||

Leadership||Nature||Types of leaders||Significance||Basic Qualities Of Leader||CSR||

Distribution Channels||Meaning||Number Of Intermediaries||Role Of Intermediaries||Factors Affecting

Purushartha||Component||Significance||Karma Yoga||Work Ethics||Significance||Need||Features||CSR

Harmony With Environment||Holistic Approach To Management||Sadhana In Management Context||CSR

Channel Management||Meaning||Channel Management Process||Channel Design Process||UNIT-3||

Media Planning||Types||Factors Affecting||Objectives||Process||Media Scheduling||Types||IMC||

Sources Of Indian Ethos In Management||Vedas||Ramayana||Arthshastra||Bible||Quran||Ethos vs Ethics||

Creative Strategy Process||Meaning||Idea Generation||Copywriting||illustration||Layout||IMC||

Sales Analysis||Meaning||Types||Marketing Cost and Profit Analysis||Advantages||Sales Management||

Ethical Issues In Sales Management||Framework||Importance||Types Of Sales Issues||

Advertising Appeal||Meaning||Creative Strategy||Elements||Emotional||Rational||Creative Formats||IMC

Sales Expenses Management||Meaning||Characteristics||Types of sales Expenses framework||Advantages||

Sales Territory Management||Meaning||Purpose||Process Of Setting Sales Territory||Sales Management||

B2B Pricing||Meaning||Challenges||Relationship aspect||Bid Auction||English Auction||UNIT-3||

Key Account Management||Meaning||Characteristics||Process||Advantages||Risk||UNIT-3||

Performance Appraisal||Features||Elements||Principles||Importance||Approaches||MBA||

Sales Quotas||Meaning||Purpose||Types Of Quotas||Administration||Methods||Sales Management||