Can traveling lighter also mean traveling cleaner? I'm running the research to find out.

I'm Mathias Nana, a doctoral researcher and former Diageo marketing leader.

This channel follows The Lighter Journey: the science of the demand side of travel, the road to my dissertation defense, and the case that greener can also mean easier.

New videos every week. Subscribe and follow along.
→ noluggs.com
→ drmathiasnana.com (coming soon)