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Mike Austin Makes
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Culture's Brand Strategist• I help creators + marketers decode culture and make breakthrough brand strategies.

My name is Mike (@mikeaustinmakes). I'm a brand and cultural strategist. Welcome to my channel - it is all about Culture! Make The Way is my vlog series designed to be a living study of culture in real time. I will explore how Millennials and Gen Z are rewriting the codes of culture, and share my own relationship with culture through the hot topics of the day, art, music travel, literature, fitness, and food.

Let's learn, explore and unpack culture together. Let's Make The Way!

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28:34

You’re Not Stuck. You’re Numb. Here’s How to Break Free. | Make The Way

Mike Austin Makes

Shared 5 days ago

6.2K views

24:05

We’ve Got Martha’s Vineyard All Wrong—Here’s What’s Missing (Culture Radar) | Make The Way

Mike Austin Makes

Shared 1 month ago

6.3K views

13:51

You're Probably Standing in Your Own Way (Here's How to Stop) | Make The Way

Mike Austin Makes

Shared 2 months ago

5.1K views

18:59

Culture Radar: Black Music Month Shouldn't End in June | Make The Way

Mike Austin Makes

Shared 2 months ago

3.3K views

12:01

REWRITE THE SCRIPT: Why Words Unlock Your Vision | Make The Way

Mike Austin Makes

Shared 2 months ago

4.5K views

3:44

Burnout Watchouts: The Small Signs That Lead to Big Crashes | Make The Way

Mike Austin Makes

Shared 3 months ago

1.8K views

2:43

The Power of a Hard No (Why Saying Yes Is Holding You Back) | Make The Way

Mike Austin Makes

Shared 3 months ago

2K views

17:19

The Hustle Culture Trap: You Don't Need to Slow Down. You Need to Stop. | Make The Way

Mike Austin Makes

Shared 3 months ago

8.8K views

3:33

Why Consistency Beats Intensity Every Time | Make The Way

Mike Austin Makes

Shared 4 months ago

98 views

17:18

Your Burnout Isn’t Just About Work — You Forgot How to Have Fun | Make The Way

Mike Austin Makes

Shared 4 months ago

8.2K views

12:43

This Is How You Actually Build a Real Strategy (OGSM Step-by-Step) | Make The Way

Mike Austin Makes

Shared 4 months ago

10K views

18:48

If You’re at the Table… EAT (The 5 R’s That Beat Imposter Syndrome) | Make The Way

Mike Austin Makes

Shared 4 months ago

3.7K views

24:42

I Finally Found Momentum — Here’s What Actually Changed | Make The Way

Mike Austin Makes

Shared 5 months ago

9.4K views

15:27

0 to 1K Subscribers in 60 Days — What Actually Works | Make The Way

Mike Austin Makes

Shared 5 months ago

541 views

7:26

Nobody Cares About Your Brand (Until You Do This) | Make The Way #brandstrategy #branding #brands

Mike Austin Makes

Shared 5 months ago

231 views

11:19

Why Success Isn’t Solo: The Michael B. Jordan & Ryan Coogler Effect | Make The Way

Mike Austin Makes

Shared 6 months ago

222 views

6:36

The Truth About Inspiration: It Doesn’t Happen Alone| Make The Way #community #inspiration #success

Mike Austin Makes

Shared 6 months ago

133 views

9:37

CULTURE RADAR: 4 Brands Breaking Through Right Now (And Why I Love Them) | Make The Way #brands

Mike Austin Makes

Shared 6 months ago

114 views

5:07

How To Become A Brand Strategist - The #1 Skill For Brand Strategists | Make The Way #branding

Mike Austin Makes

Shared 6 months ago

47 views

17:32

You Don’t “Get Over” Grief — 3 New Ways Millennials & Gen Z Navigate Loss | Make The Way #grief

Mike Austin Makes

Shared 6 months ago

432 views

7:19

Get to Know Mike | Brand Strategist Decoding Culture | Make The Way

Mike Austin Makes

Shared 6 months ago

108 views

21:36

3 Codes to Build the Next Generation of Black Strategists- Adland’s Diversity Problem | Make The Way

Mike Austin Makes

Shared 6 months ago

243 views

16:32

Super Bowl 2026: What the Ads & Halftime Show Say About Millennial + Gen Z Culture | Make The Way

Mike Austin Makes

Shared 7 months ago

282 views

15:59

CULTURE RADAR: Millennials & Gen Z: Why Concerts Matter More Than Ever | Make The Way

Mike Austin Makes

Shared 7 months ago

2K views

6:28

Millennials & Gen Z Explained: Why the Myths Are Wrong | Make The Way

Mike Austin Makes

Shared 7 months ago

446 views