Chris Duff | Serious AI

Enterprise AI, built on camera. Live builds, what they cost to get right, and the parts that did not work.

Three kinds of episode. Builds: a working system put together on camera, reasoning out loud, with the parts that went wrong left where they happened. Diagnostics: a problem an operator is actually carrying, taken apart on screen. The journey: what we are building right now, what it is costing, and the calls we got wrong.

I'm Chris Duff. I build AI systems for operators who carry real financial consequence for a decision, and I spent years being one. Over $6.5M funded and realized in land at 41% operating margins, my own capital at title. Ten-plus years directing engineering teams since 2015. M.D., University of Illinois College of Medicine.

Most AI consultants have never had a dollar at risk. Not one.

Serious means underwritten.

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