At Aura, we believe saying goodbye should be simple, personal, and focused on what truly matters to you and your family.

Aura was founded by Paul Jameson, his son David and their friend Ben, inspired by Paul’s experience after being diagnosed with motor neurone disease. What began as a deeply personal mission quickly became a shared commitment to helping others facing similar moments. Together, they’ve shaped Aura with compassion, transparency, and genuine care at its heart.

Today, David and Ben lead Aura alongside Paul, continuing the vision they built together — and ensuring every family is supported with the same kindness they’d want for their own.

Learn more at: Aura.life

Facebook: www.facebook.com/auracelebratelife/