Dakota Routh is founder and CEO of Agency Support for HighLevel and Level Up Pipeline, and current CEO of White Label Suite following its March 2026 acquisition. An Army veteran and international speaker in the HighLevel ecosystem since 2020, he's a four time SaaSPRENEUR award winner and Diamond Award recipient, recognized for scaling one of his HighLevel agencies past 1,000 paying sub accounts. Before HighLevel, he built a fitness franchise to eight figures and a clothing brand to seven. His companies work as one system: White Label Suite finds and enriches prospects, HighLevel converts and automates the relationship, and Agency Support onboards and fulfills for the client. He also runs GHL Playbook, a coaching program for agency owners, and GHL Assembly, a joint venture with Andy Audate. Family first is his operating philosophy, and everything he builds is judged by whether it moves the needle in the real world, not on paper.


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