Ever wonder why everything seems to cost more than it should?

Welcome to The Markup — where we uncover the hidden strategies companies use to influence what you buy, what you pay, and how much you spend.

From sneaky service fees and subscription traps to shrinkflation, dynamic pricing, grocery store psychology, fast-food “value” meals, airline fees, and the tricks hiding behind everyday purchases, we break down the business strategies most consumers never notice.

No complicated economics. No corporate jargon. Just fascinating stories about how companies make money — and what it means for your wallet.

The Markup — The Real Reason You Pay More.

Subscribe and start seeing the price tag differently.