LaToya S Kendall - Invidious

LaToya S Kendall

Hey, I’m LaToya—former makeup junkie, now mindful spender.
I started this channel with drawers full of Sephora hauls and a dream to get free PR. But after a serious declutter (and realizing how much money I wasted), I decided to change how I approach beauty.

Now, I create content that helps you glow smarter—not harder. From beauty on a budget, product empties & dupes worth your coins, to emotional spending triggers and soft glam routines that actually get used—I’m here to help you love makeup without guilt.

If you’re a recovering makeup addict like me, you’re in the right place.
New videos every Thursday + budget-friendly beauty vlogs throughout the week.

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7:24

I Tried Red Light Therapy Mask Every Day For 30 Days…And This Happened | ULIKE REGLOW LED FACE MASK

LaToya S Kendall

Shared 1 year ago

358 views

19:34

Easy Summer Makeup That Won’t Melt Off

LaToya S Kendall

Shared 1 year ago

72 views

5:27

Stop Overspending On Beauty With These Tips | Mindful Spending Diaries ep2

LaToya S Kendall

Shared 1 year ago

70 views

5:59

I Will NEVER Buy This Again!! | June Empties Review 2025

LaToya S Kendall

Shared 1 year ago

70 views

6:50

No Streaks EVER! How to Get Perfect Princess Nails EVERY TIME | Pelcas Cordless Electric Nail Drill

LaToya S Kendall

Shared 1 year ago

124 views

4:29

Glowing Skin This Summer? My Must-Have June Favorites | Skincare, Makeup, Fragrance + More

LaToya S Kendall

Shared 1 year ago

55 views

15:48

This Was WILD!🤖💄 I Let AI Pick My Makeup Routine

LaToya S Kendall

Shared 1 year ago

67 views

10:18

What's Worth it (and What’s Not!) I Tried Every Sephora Fragrance Sampler

LaToya S Kendall

Shared 1 year ago

122 views

2:36

Save BIG Money in 2025 with These 4 Low-Buy Year RULES

LaToya S Kendall

Shared 1 year ago

111 views

7:24

This month was GOOD!!! Best Beauty Finds of May 2025 Revealed!

LaToya S Kendall

Shared 1 year ago

134 views

11:30

The BIGGEST Beauty Empties of the Year! May Empties & Repurchases 2025

LaToya S Kendall

Shared 1 year ago

183 views

9:17

I LOVE These!! | 5 Beauty Products That Will CHANGE Your Routine Forever!

LaToya S Kendall

Shared 1 year ago

117 views

19:32

I bought my entire Sephora wishlist, again!?!🤦🏽‍♀️ | Mindful Spending Diaries

LaToya S Kendall

Shared 1 year ago

245 views

25:18

STOP THE HEAT DAMAGE | DIY Salon Quality Silk Press At Home That Actually WORKS

LaToya S Kendall

Shared 1 year ago

221 views

9:24

What Beauty Products Made Me OBSESSED This Month?

LaToya S Kendall

Shared 1 year ago

169 views

13:39

Is This The BEST Month of Beauty Empties Ever? March Empties | Project Pan

LaToya S Kendall

Shared 1 year ago

150 views

21:02

Sephora Sale Guide | Wishlist

LaToya S Kendall

Shared 1 year ago

145 views

1:29:52

How I Made 6 Different Looks From The SAME Eyeshadow Palette

LaToya S Kendall

Shared 1 year ago

96 views

21:06

WATCH BEFORE YOU BUY!! Sephora Sale Guide

LaToya S Kendall

Shared 1 year ago

492 views

10:20

Criticizing the HIGHEST selling fragrances at Sephora | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

139 views

14:10

WATCH BEFORE YOU BUY!! Sephora Sale Guide | Core Essentials

LaToya S Kendall

Shared 1 year ago

218 views

9:12

February Favorites 💜 Beauty Products Worth Trying 🤭

LaToya S Kendall

Shared 1 year ago

89 views

11:14

What Beauty Products Did I ACTUALLY Finish This Month?

LaToya S Kendall

Shared 1 year ago

108 views

15:32

I Tried the “viral” Halo eye Makeup Trend | Full Face of Black Owned Makeup | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

111 views

13:41

Spring Orange Eyeshadow Tutorial | Using ONLY Black Owned Brands

LaToya S Kendall

Shared 1 year ago

108 views

7:45

The BEST Black Owned Fragrance (2025) | Brown Girl Jane | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

128 views

21:22

The EASIEST Purple Makeup Look for Beginners Using One Palette | Makeup & Chill

LaToya S Kendall

Shared 1 year ago

98 views

6:56

Are These New Supergoop Mineral Drops Worth The Hype? | Swatches & Review | 2025

LaToya S Kendall

Shared 1 year ago

1.2K views

15:05

The SIMPLEST Pink Soft Glam Makeup Look For The Spring Using One Palette | Makeup & Chill

LaToya S Kendall

Shared 1 year ago

113 views

7:03

JANUARY FAVORITES | Natasha Denona, Cecred, Tom Ford & More

LaToya S Kendall

Shared 1 year ago

102 views

3:08

The PERFECT Nighttime Skincare Routine for Flawless Skin | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

122 views

11:00

The PRETTIEST Vivid Blue Makeup Look For Beginners Using One Palette | Spring Makeup

LaToya S Kendall

Shared 1 year ago

82 views

11:59

The MOST STUNNING Spring Makeup Look For Beginners Using One Palette!

LaToya S Kendall

Shared 1 year ago

106 views

7:54

My January Makeup Empties Will SHOCK You! | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

100 views

30:08

MAKEUP TUTORIAL FOR BEGINNERS 2025 | Extremely Detailed! | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

181 views

4:39

HOW TO LAYER YOUR SKINCARE PRODUCTS | The BEST Morning Routine For Dry Skin | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

476 views

22:33

The Most Used Beauty Products of 2024 (and the Worst)

LaToya S Kendall

Shared 1 year ago

150 views

11:09

a productive day in the life as a micro influencer feat. @Therealnaomib | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

117 views

12:00

WATCH BEFORE YOU BUY!! BEST Beauty Purchases of 2024! | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

155 views

11:53

WATCH BEFORE YOU BUY!! WORSE Sephora & Ulta Purchases of 2024 | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

474 views

25:26

Criticizing "viral" Sephora Fragrances I Purchased In 2024 | LaToya Kendall

LaToya S Kendall

Shared 1 year ago

618 views

22:49

The EASIEST Everyday No Makeup Makeup Look | my natural everyday makeup

LaToya S Kendall

Shared 1 year ago

244 views

17:55

WATCH BEFORE YOU BUY!! BIGGEST MISTAKES I MADE Sephora | Savings Event

LaToya S Kendall

Shared 2 years ago

592 views

20:26

WATCH BEFORE YOU BUY!! Sephora Recommendations You WON’T REGRET

LaToya S Kendall

Shared 2 years ago

3K views

14:30

I Tried Huda Beauty Easy Blur For 7 Days - Here’s My Honest Review!

LaToya S Kendall

Shared 2 years ago

424 views

13:23

The ONLY Fall Fragrances Worth Getting | LaToya Kendall

LaToya S Kendall

Shared 2 years ago

2.3K views

36:53

Wild Looks Using Juvia’s Place Culture 2 Palette | LaToya Kendall

LaToya S Kendall

Shared 2 years ago

558 views

7:28

Futuristic Y3K Makeup Look w/ Juvia’s Place Culture 2 Palette

LaToya S Kendall

Shared 2 years ago

111 views

26:27

WEEKLY VLOG | Natural Bodies Are Back | A Day in NYC | TJ Maxx Finds + More

LaToya S Kendall

Shared 2 years ago

245 views

24:46

Step By Step: Viral Sunset Makeup | Vanessa x Juvia’s Place Palette

LaToya S Kendall

Shared 2 years ago

221 views

10:51

NEW!! Juvia’s Place Velvety Matte Liquid Lipstick Kit | Swatches & Review

LaToya S Kendall

Shared 2 years ago

2.1K views

13:35

Taupe Brown Soft Glam Makeup Look | Cool Tone Makeup Tutorial

LaToya S Kendall

Shared 2 years ago

117 views

24:29

LAS VEGAS VLOG!! | girls trip, Vegas strip, We saw LIL WAYNE!! + more

LaToya S Kendall

Shared 2 years ago

2.3K views

30:28

8 Tips I WISH I Knew Before I Started Doing Makeup! | LaToya Kendall

LaToya S Kendall

Shared 2 years ago

371 views

29:42

Chocolate Brown Smokey Eye Of Your Dreams | Juvia’s Place The Coffee Shop Palette

LaToya S Kendall

Shared 2 years ago

1.2K views

32:44

Pink Soft Glam Makeup Look | Spring Makeup | Juvia's Place Blush Rose Palette

LaToya S Kendall

Shared 2 years ago

375 views

28:07

Unveiling My $700 Sephora Shopping Spree

LaToya S Kendall

Shared 2 years ago

944 views

20:29

Battle of Foundations: Make Up For Ever Hydro Glow vs HD Skin Undetectable

LaToya S Kendall

Shared 2 years ago

547 views

20:16

WATCH BEFORE YOU BUY!! SEPHORA SALE GUIDE | Must-Have Recommendations

LaToya S Kendall

Shared 2 years ago

2.7K views

23:30

Must-See Swatches: MAC Holiday Lipstick Collection 2023 Review | LaToya Kendall

LaToya S Kendall

Shared 2 years ago

1.3K views