Channels as a Strategy helps SaaS companies build, scale and optimize channel partner programs that drive measurable revenue.

This channel delivers practical guidance for channel leaders, partnership executives, SaaS founders, CROs, Microsoft partners, MSPs, VARs, resellers and technology companies focused on partner-led growth.

Topics include channel strategy, partner recruitment, enablement, reseller programs, partner operations, co-selling, performance metrics and AI for channel sales.

You will learn how to:
• Recruit the right partners
• Activate and enable faster
• Build scalable programs
• Increase partner-sourced pipeline
• Develop Microsoft and tech alliances
• Measure performance
• Apply AI to channel execution
• Turn partnerships into predictable revenue

Explore resources: channels-as-a-strategy.com
Use Channel Sales AI: channel-sales.ai

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