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Marketing Greats in Higher Education
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How are universities seen, chosen and trusted around the world? Marketing Greats in Higher Education is the podcast for the people who shape the answer: university marketing, communications, recruitment, reputation and executive leaders.

Hosted by Jonathan Sabarre, Principal Consultant at QS and former Director of Marketing at Newcastle University, where he helped deliver the university's highest-ever QS World University Rankings placement (110th, 2024). Jonathan is a former Chair of the Russell Group marketing forum and of the QS Global Advisory Board for Europe.

Every week: practical, honest thinking on reputation, rankings, AI in practice, leadership and campaigns that work. Season 2 is here, with guest episodes from leading universities worldwide coming soon.

Subscribe, and sign up at jonathansabarre.com to be first to hear new episodes. All views are my own.

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4:22

The Public Doubts the Degree but Still Values Universities

Marketing Greats in Higher Education

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4:32

95% of Students Use AI. Protecting the Degree Is Now a Reputation Job

Marketing Greats in Higher Education

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4:19

The Big Four Are Losing International Students. Here's Who's Winning.

Marketing Greats in Higher Education

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4:22

University Mergers Will Test Your Brand: Are You Ready?

Marketing Greats in Higher Education

Shared 2 weeks ago

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4:12

Graduate Job Adverts Have Nearly Halved: Stop Selling the Degree as a Ticket

Marketing Greats in Higher Education

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4:27

Why the Marketing Director Belongs in the Strategy Room

Marketing Greats in Higher Education

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4:39

Employers Are the Audience Universities Forget

Marketing Greats in Higher Education

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4:37

Data Rich, Insight Poor: Fixing University Decision-Making

Marketing Greats in Higher Education

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4:46

Sustainability Claims: The Sector's Next Reputation Risk

Marketing Greats in Higher Education

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4:27

Every University Will Face a Crisis. Rehearse It.

Marketing Greats in Higher Education

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4:24

The Civic Story Is Your Strongest, Least Told Reputation Asset

Marketing Greats in Higher Education

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4:34

Your International Partners Are Your Reputation Abroad

Marketing Greats in Higher Education

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4:23

Cost-Cutting Year? Don't Switch Off the Lighthouse

Marketing Greats in Higher Education

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4:21

Five Reputation Numbers Every University Board Should See

Marketing Greats in Higher Education

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4:20

How to Design an AI-Enabled University Marketing Team

Marketing Greats in Higher Education

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4 views

4:22

University Rankings Are a Mirror, Not a Strategy

Marketing Greats in Higher Education

Shared 3 weeks ago

3 views

4:26

AI Search Is Already Writing Your University's Reputation

Marketing Greats in Higher Education

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4:34

Reputation Belongs to Everyone in a University

Marketing Greats in Higher Education

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4:26

The Best University Reputation Ideas Come From Outside the Sector

Marketing Greats in Higher Education

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4:22

Reputation Is a Performance Metric: Manage It Like One

Marketing Greats in Higher Education

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4:18

Policy Is Now a Reputation Event for Universities

Marketing Greats in Higher Education

Shared 3 weeks ago

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4:00

Why I'm Bringing Marketing Greats Back to Higher Education

Marketing Greats in Higher Education

Shared 3 weeks ago

12 views